Business Boulevard 2026

AI is transforming the way we plan and optimise events. But when everything becomes faster and more automated… what still makes an event truly meaningful? This session explores how to design MICE experiences that create real human impact — through emotion, connection and purpose. Drawing on the Chateauform approach, discover ho environments designed around people, simplicity and togetherness can turn events into lasting experiences. Because in the age of AI, what truly matters is not what happens during the event — but what stays after.

Meet the Convention Bureau Thuringia and enjoy a glass of local wine.

In her keynote, Fabienne Michel, German Female Referee of the Year, draws parallels between professional refereeing and leadership in organisations. Focusing on decision-making under pressure, she explores how constant change, external influences and visibility shape judgment and responsibility, offering insights from modern professional football.

• Apply principles of decision-making under pressure to leadership situations involving uncertainty and constant change

• Learn how external influences and situational dynamics affect judgment and responsibility in high-stakes environments

• Interpret parallels between refereeing in professional football and leadership challenges in organisational team settings

• Built exactly for your needs • Eliminate license fees and hidden costs

Katharina and Nora will share valuable insights into the Lufthansa Group and its Meetings & Events solution. In addition to key facts and figures, they will demonstrate how the product enables seamless event travel and adds measurable value to your business events – making them more efficient, globally connected, and easy to manage worldwide.

Suggestions for incentive trips in Germany at any time of year.

Demographic change and AI are fundamentally reshaping roles, skills, and ways of working across the business events industry. In this compact highlight session, we share a focused snapshot of selected findings from the latest Future Meeting Space research.

The session highlights key trends in future talent demand, emerging skill sets, the evolving interplay between human expertise and AI, and selected practical use cases across the event lifecycle.

A 30‑minute impulse session designed to provide orientation, spark discussion, and offer a strategic glimpse into the future of business events.

PRO SKY is transforming how group and event air travel is organized — protecting the budgets and the sleep of event planners through expert service amplified by innovative technology. By combining scheduled flight data with aircraft charter expertise, PRO SKY unlocks the widest choice of flight options and helps customers find the most compelling offer to any destination. PRO SKY's platform uses AI-driven automations to replace fragmented manual workflows and data with a centralized environment where planners manage complex travel logistics from a single place, while a dedicated expert team supports them from first planning to final return flight.

• 24/7 access to up-to-date information, including real-time budget vs. actual financial overviews

• Time savings of up to 50% thanks to streamlined processes and reduced email volume

• Seamless integration with existing participant management systems via API

• Pre-defined schedule and budget rules that empower attendees to self-book their tickets

By combining technology with expert aviation support, PRO SKY enables event professionals to shift their focus from operational firefighting to creating high-value event experiences.