Business Boulevard 2024 - German Booth

14.05. - 16.05.2024

Whether it's the Bolzbox for UEFA Euro 2024, the SketchBot for your AI-generated portrait, "Schubladenhelden" for your retired mobile phones, or a variety of presentations from our exhibitors and partners, the new Business Boulevard at the Germany Pavilion is your "place to be" at IMEX 2024 in Frankfurt. Pick out your highlights and mark your calendars!

Hundreds of millions of old mobile phones are lying unused in offices, homes, and apartments. Now is the time to liberate them from drawers and turn them into heroes! The SCHUBLADENHELDEN project emerged from a collaboration of companies and associations in the Düsseldorf area.

Join us and simply bring your old mobile phone or smartphone (multiple are welcome) to IMEX Frankfurt and drop it into the collection box located at the Business Boulevard.

Why? These phones will be refurbished and distributed to people in precarious financial situations through the job center and Caritas, enabling digital participation. Additionally, you'll contribute to environmental protection: recycled old phones yield resources like gold, copper, and cobalt, reducing the need for environmentally harmful mining. Non-recyclable materials will be disposed of properly, preventing further environmental impact.

Your AI Portrait with SketchBot

Would you like an unusual souvenir from IMEX Frankfurt 2024? Then you should plan a stop at our "SketchBot." The AI-based drawing robot initially captures a digital portrait photo of you via a tablet and then, in about 30 seconds, sketches a portrait of you - you can watch the robot arm in action live. You are, of course, welcome to take the printout with you!

Sportive Meetings with the "Bolzbox"

The UEFA EURO 2024 - the men's European Football Championship - is right around the corner! So why not pass the ball during a business meeting for once? That's exactly what you can do at the "Bolzbox" on the Business Boulevard on all three days of IMEX Frankfurt 2024.

The Business Boulevard's Schedule at a Glance


Time Content & Partners
11:00 - 11:30

SDGs und ihre Umsetzung - die Wiesbaden-Antwort auf nachhaltige Veranstaltungsplanung (in German)

Wiesbaden Congress & Marketing

12:00 - 12:30

Nachhaltigkeitsstrategie der Messe Karlsruhe - am Beispiel der modernisierten Stadthalle (in German)

Karlsruher Messe- und Kongress GmbH

12:30 - 13:00

Ein Blick in die Zukunft: Die wichtigsten Event-Trends 2024 (in German)

Cvent Europe

13:30 - 14:00

An Easier Way to Book Flights: Single Tickets to Events

An Easier Way to Book Flights: Single Tickets to Events

Many event planners are telling us that it’s overly complicated to book flights in projects where participants will be travelling to the event destination not as a group, but individually and from various locations. Event planners can spend extensive hours of flight research, individual guest communication, and reacting to price fluctuations and budget constraints. Are you facing similar challenges? If yes, then we have a solution for you. Our new product streamlines the process of booking single flight tickets to events.

ProSky AG

14:30 - 15:00

Technology Trends & Tactics: Transforming Venue & Event Management

Technology Trends & Tactics: Transforming Venue & Event Management

Dive into the future of event management! Join us for an insightful session on navigating technology trends and tactics that are reshaping venues and events. Learn how to harness innovation and adopt best practices adoption strategies for a seamless experience.

Momentus Technologies

15:00 - 16:00

Beyond the Buzzword: AI for a Future-Ready Events Business

Beyond the Buzzword: AI for a Future-Ready Events Business

Join this session to delve beyond the common hype surrounding AI and gain a clearer understanding of its growing impact on the events industry. We’ll engage in an open dialogue about the most recent AI advancements in event management and production, while at the same time delving into some practical applications and demos. We’ll discuss methods to foster innovation that not only enhances current attendee experiences but also ensures the future resilience of your events business. Uncover strategies to counteract potential risks and create robust AI policies, equipping you with the necessary insights to develop an extensive AI implementation plan.

Veemal Gungadin, Founder und CEO von Gevme & Co-Initiator von Spark &

Jonathan Easton, VP Design, Gevme


Time Content & Partners
09:30 - 10:30

Networking Event for Women

Women in Events D.A.CH

10:30 - 11:00

So bauen Sie eine starke Community rund um Ihre Veranstaltung auf (in German)

Cvent Europe

11:30 - 12:00

Sustainable Events Talk (in English)

Sustainable Events Talk (in English)

Sustainablity is the hot topic and as darmstadtium is one of the top locations for sustainable events in Germany/Europe we would like to share our thoughts with you. This session is not just a presentation on darmstadtium and its features and offers.

We would like to give a stage for knowledge exchange with suppliers and buyers at various knowledge levels. We are #curious on the exchange.


12:00 - 12:30

Future Meeting Space: Your Personal Megatrend (in German)

Tilman Naujoks

  • Fraunhofer IAO

Birgit Pacher

GCB & Fraunhofer IAO

13:30 - 14:00

Olympiasiegerin Heike Henkel – Keynote-Vortrag: „Mentale Stärke - Top-Leistung im entscheidenden Moment" (in German)

Olympiasiegerin Heike Henkel – Keynote-Vortrag: „Mentale Stärke - Top-Leistung im entscheidenden Moment" (in German)

Keynote Speeches from Olympic Champions.

SPORT SPEAKER GmbH founder Sven Ehricht presents motivational keynote speeches of celebrity olympic champions for Meetings, Incentives, Conventions and Events in Germany, Europe and worldwide.

See best practice projects live, hybrid and online and learn how to find and book the right Sport Speaker for your next MICE event in 2024 and beyond.

Heike Henkel


Olympic Gold Medalist

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Path to page GCB Events, Trade Shows, and Education Trade Shows IMEX Frankfurt Business Boulevard 2024 - German Booth

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