19.09. - 20.09.2024

As key components of corporate communication and brand experience, business events contribute to achieving corporate goals and promoting the brand experience. The ebx.lab is a new platform for strategically discussing the next generation of business events in the communication mix of companies and organisations.

Strategic Exhibition Partner

Cooperation Partner

As an innovation workshop, it provides an agile and creative field of experimentation, enabling marketing and communication managers from different sectors to share ideas on strategic challenges in a protected setting and to jointly develop new solutions.

Your Concierges

Ati Schepers

Ursula Winterbauer

ebx.content 2024

In the second edition of ebx.lab, we're taking stock of the German-speaking business events scene. How ready are we for the big changes coming to the world of events, brands, and experiences? Where are the untapped opportunities? And how can we come together to create tangible solutions that benefit both our organizations and our wider community?

At the core of these questions are three key areas that are already shaping and will continue to challenge us:

  • Sustainability
  • Digitalization
  • Generational shifts in the workplace

Stay tuned for program details.

ebx.where&when 2024

  • 11 July 2024, 3 to 4.30 PM (CET):
    Digital-Meetup – Getting to know each other and content speed dating
  • 19 September (from 2 PM) & 20 September (until 3 PM) 2024:
    ebx.lab live in Frankfurt

  • 07 November 2024, 3 to 4.30 PM (CET):
    Digital-Meetup – Results, discussion & next steps

  • ebx.lab-Whitepaper: KI und die Zukunft von Business Events

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  • By enabling knowledge exchange among like-minded people, the ebx.lab supports attendees and their teams in their work and better prepares them for future challenges.

  • Participating organisations are enabled to boost the position of events as part of their communication mix, to leverage unused potential and, ultimately, to make a valuable contribution to achieving management goals and the positioning of their brands.

  • Innovation is based on collaboration and solutions that make a difference require more joint action than we currently see. The ebx.lab wants to be an independent platform for collective solutions and collective intelligence, to enable new ideas and a new way of thinking.

The ebx.lab is made up of several modules:

  • An annual, innovative in-person event which, in addition to co-creating solutions, will focus on personal contact and informal exchange.
  • A series of digital meet-ups to enable on-going discussions and co-learning in the peer group.
  • A stable growing community that will become increasingly networked and is dedicated to the strategic development of business events.

The ebx.lab will bring together a diverse mix of professionals who handle strategic issues around events, brands and brand experiences. Among them are decision-makers and thought leaders from the event, marketing and communication departments of leading companies, associations and other organisations that use events as effective instruments in their communication and brand management.

They will meet with strategy experts and executives from the service provider side, such as leading experts from destinations management organisations, event agencies, venues and hotels. More key expertise will be provided by research and development professionals from event technology, gaming, big data, human resources, education and start-ups contribute.

  • Co-learning in a curated, highly qualified peer group in a safe space will open up new perspectives, promote inspiration and provide actionable know-how for you and your team.

  • You will develop new solutions for the strategic challenges of your organisation in a networked and growing community.
  • Equipped with a new mindset, you will be able to shape the future of business events, using synergies and collective intelligence.

The ebx.lab is an initiative of the GCB German Convention Bureau, implemented in cooperation with the Fraunhofer Institute for Industrial Engineering IAO.

Meetings, conferences and congresses are platforms for the exchange of knowledge. They promote innovation and set essential impulses in business, science, politics and society. As one of the world's leading destinations for business events, Germany stands for innovative strength, sustainability and comprehensive expertise in key sectors of business and science. Strengthening this top position is one of the GCB's core tasks.

In 2015, the GCB founded the Future Meeting Space (FMS) innovation together with the Fraunhofer Institute for Industrial Engineering IAO, with the aim of strengthening the role of business events as a driver of innovation and a key corporate communication tool. The ebx.lab builds on the FMS research findings and, through systematic co-creative processes, wants to provide a space for bold transformations and customised solutions in the changing ecosystem of business events.

Cost: EUR 599 € plus VAT (2-day event incl. travel with Deutsche Bahn and attending the online meetings).

Interested in taking part? Just contact our ebx.lab concierges Vanessa Sahler and Cindy Schöffmann!
Please note, the event language is German.

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