The Future Role and Purpose of Events

Research Phase 2019/2020

In its third research focus, the Innovation Network addressed the future role of events in the mix of organizations' communicative measures.

Research Results

The aim was to develop future scenarios for the role of events, to describe the resulting success factors and prerequisites, and to derive changed requirements for events, organizations, locations, and personnel.

Future Meeting Space - Future Skills

In addition, new key performance indicators (KPIs) have been established in order to make the success of future events, whose requirements have changed, measurable.

Impressions from the Closing Event - 22 February 2021

16 Bilder

Research Partners 2019/2020

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gcb.de Knowledge and Innovation Future Meeting Space 2019/20: The Future Role and Purpose of Events

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