Creating Meaningful Events in Challenging Times

Business events are truly multi-talented as platforms for the exchange of knowledge and for networking people. But as we face a multitude of global challenges and transformation processes, meetings, conferences and congresses also need to be readjusted.

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Developing innovative event elements for more impactful experiences.

  • Creating Meaningful Events in Challenging Times

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What solutions can business events offer in the context of climate change, pandemics, international conflicts or energy issues? And vice versa: How does this multi-crisis situation influence the implementation of events and their strategic and conceptual orientation?

The motto "Creating Meaningful Events in Challenging Times" placed these questions at the centre of Future Meeting Space 2023.

The research program at a glance: 

  • What are the changed triggers/motives and new obstacles for or against holding business events (the reason why/...why not) from the organiser's point of view?

  • What contribution can business events make to dealing with challenging times?

  • How does the role of sustainable, effective and impactful business events change in times of crisis?

  • What does this change mean in terms of dramaturgy, sustainability, goal setting/achievement, planning, lead time, costs, technology, size, diversity, format?

Creating Meaningful Events in Challenging Times - Future Meeting Space

Learn more in our project outline


Research Partners 2023

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Path to page Knowledge and Innovation Future Meeting Space 2023: Creating Meaningful Events in Challenging Times

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