With its research focus 2021, the Innovation Network addressed the challenges of the post-Corona era.
Full study: "Changing ecosystems"
Infograph: Future Scenarios for Business Events
Which factors shape future events?
The central thesis of 2021: The ecosystem of events will change massively and sustainably. We wanted to go in search of influencing factors and cause-effect relationships and examine the emerging possibilities and opportunities of this change.
The goal was to develop usage scenarios for real, hybrid and virtual meeting spaces, taking into account alternative and changing uses of existing and new spaces, areas and locations