Redefining Event Attendance

Why do people attend face-to-face events in the future?

In the new ecosystem of business events, which is characterized by digital and hybrid formats as much as by the longing for authentic locations, emotional experiences and sustainable concepts, people's motivations are also shifting when they decide for or against physical participation in events.

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In-person events as a tool for employee networking, retention and inspiration

  • Redefining Event Attendance

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Livestream Future Meeting Space Event, December 14, 2022

Research Results

Infographic: Survey 1

Infographic: Survey 2

Infographic: Survey 3

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gcb.de Knowledge and Innovation Future Meeting Space 2022: Redefining Event Attendance

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