2024: Business Events in a Transformative Era

Megatrends such as New Work, demographic change, and Artificial Intelligence are on their way to becoming firmly established in our daily lives. In the context of business events, these and other trends have already driven enormous developments in certain fields.

Research Results 2024: The Full Study

Business Events in a Transformative Era

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Research Results 2024: Management Summary

"New Potentials & Persisting Classics"

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With our Secure Download we offer you the possibility to download documents (e.g. whitepapers and studies) free of charge. In order to receive the documents you give your consent that entitles us to inform you via email about GCB events and the meetings destination Germany. We only need your email address and your permission to send these emails. You can unsubscribe at any time.

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Yes, I would like to receive the monthly GCB Newsletter. (You can unsubscribe at any time.)

I agree that GCB German Convention Bureau e.V. may use my email address in order to send me information about products and services (legal basis: Art. 6 Para. 1 S. 1 (a) GDPR). GCB uses a service provider for these mailings. I can revoke my consent at any time via the unsubscribe link provided in the newsletter or by mailing info@gcb.de. My data is stored as long as I revoke my consent and no legal retention period exists anymore. You can find further information in our privacy policy.

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Emerging Opportunities, Persisting Classics, Fading Models: Business Events in a Transformative Era

In its 2024 research phase, the Future Meeting Space (FMS) innovation network evaluated which processes, products and services in the business events ecosystem will remain, disappear and newly emerge in the future. Together with experts, the FMS initiators – the GCB German Convention Bureau and the Fraunhofer Institute for Industrial Engineering IAO – have today presented the key findings of their research in an online event titled “Emerging Opportunities, Persisting Classics, Fading Models: Business Events in a Transformative Era”.

A brief overview of the research program:

What are the impacts of external influences on the ecosystem of events?
What changes in customer and user needs can be identified?
Which existing processes, services, structures, and business models are losing importance or becoming obsolete?
What new market potentials, services, and products are emerging, and what novel business cases can be developed from them?