GCB Thought Leader Panel

Knowledge Is Power! - Impulses for Business Events and Live Communication

Thought Leader Panel - The Event System of the Future

This paper is only available in German.

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The world of business events has arrived at the "New Normal". Some of the hotly debated future topics have been with us for some time, while others have gained even more momentum in the wake of the Corona pandemic. Whether digital and hybrid formats, security and hygiene at analog events, sustainability, mobility or diversity - anyone who wants to actively shape the future needs inspiration, innovative concepts, and an open mindset.

Together with the Fraunhofer Institute for Industrial Engineering IAO, the GCB German Convention Bureau has launched a Thought Leader Panel (TLP). The TLP was established as a permanent panel with the thematic focus on "Business Events as a Communication Tool". Experts from science, corporates and associations regularly exchange ideas on current focal points and innovative topics in order to provide new impetus for business events and live communication.

Thought Leaders from Corporates, Science, and Associations

As leading decision-makers from the fields of marketing and communications in corporates, as those responsible for scientific congresses, and as experts for the cross-sectional functions of digitization, innovation, and sustainability, the TLP's currently 10 members bring well-founded expertise to the dialog.

With this pool of know-how, the Thought Leader Panel will actively shape the future of business events as a central communication tool and set new impulses.

The results of the panel are presented in aggregated form on this website.