Research Phase 2017/18

© GCB

Future Meeting Space: Empirical Study on the Motivation and Experience of Event Visitors: Success Factors and Targeted Recommendations for Action

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The second research phase examined the questions of which different types of event participants exist, how the use of different methodological and technological elements at events affects participants, and how these elements affect success factors such as user acceptance, knowledge transfer, learning progress, and experience value for different types of participants (e.g. prosumer, consumer).