From category „MICE Think Tank“
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"2020 became our most productive year"
/en/germany-meetings-magazin/mice-think-tank/2020-became-our-most-productive-year/
GCB Future Talks - North American Edition, Vol. 3: Interview with Killian Dorier from the World Justice Project's engagement team.
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"Collaboration is a must for a strong and bright future"
/en/germany-meetings-magazin/mice-think-tank/collaboration-is-a-must-for-a-strong-and-bright-future/
GCB FutureTalks - North American Edition, Vol. 1: Interview with Annika Clutch, event planner at Storck USA.
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"Definitely collaborate with other event professionals"
/en/germany-meetings-magazin/mice-think-tank/future-talks-north-america-7/
GCB Future Talks - North American Edition, Vol. 7: Interview with Monica Sayers, Association Manager at Venue West.
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"Event organizers need to become much more data driven"
/en/germany-meetings-magazin/mice-think-tank/event-organizers-need-to-become-much-more-data-driven/
GCB FutureTalks #19 with Davi Kaur, Head of Communications at the European Organization for Research and Treatment of Cancer (EORTC)
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"Events are boosters for innovation and creativity"
/en/germany-meetings-magazin/mice-think-tank/interview-hedorfer-schultze/
Interview with Petra Hedorfer (GNTB) and Matthias Schultze (GCB) on current topics relating to business events and business travel.
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"Let us all thrive together and create a new era of events"
/en/germany-meetings-magazin/mice-think-tank/let-us-all-thrive-together-and-create-a-new-era-of-events/
GCB Future Talks - North American Edition, Vol. 5: Interview with Kelly Gallagher, Director of Marketing and Partner at Canvas.
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"Meeting planners should consider formalized training with new certifications"
/en/germany-meetings-magazin/mice-think-tank/meeting-planners-should-consider-formalized-training-with-new-certifications/
GCB Future Talks - North American Edition, Vol. 6: Interview with Michael LoBue, founder and CEO of LoBue & Majdalany Association Management
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"More events than ever before"
/en/germany-meetings-magazin/mice-think-tank/more-events-than-ever-before/
In GCB FutureTalks #5 Oscar Cerezales, MCI Group Asia Pacific, shares his insights on the crisis and some of his ideas for the future.
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"New solutions, new ways of working and innovative ideas for this new world"
/en/germany-meetings-magazin/mice-think-tank/new-solutions-new-ways-of-working-and-innovative-ideas-for-this-new-world/
GCB Future Talks - North American Edition, Vol. 4: Interview with Mark Shearon, marketing and communication specialist at Proscenium.
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"Our mission: To develop a vision for the new normal"
/en/germany-meetings-magazin/mice-think-tank/our-mission-to-develop-a-vision-for-the-new-normal/
GCB FutureTalks #9 with Stephen Rose, Siemens AG, about the "new normal" of live communication as a result of the corona pandemic
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"Planning a virtual event is not a technical challenge, but a conceptual one"
/en/germany-meetings-magazin/mice-think-tank/planning-a-virtual-event-is-not-a-technical-challenge-but-a-conceptual-one/
GCB FutureTalks #7 with Christina Buttler, Director Strategy & Innovation at MCI Germany, about congresses and conferences of the future.
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"The will to 'risk' something new and to learn from it"
/en/germany-meetings-magazin/mice-think-tank/the-will-to-risk-something-new-and-to-learn-from-it/
GCB Future Talks - North American Edition, Vol. 2: Interview with Carylann Assante, CEO of the Student and Youth Travel Association (SYTA).
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"This support for each other is what will be remembered"
/en/germany-meetings-magazin/mice-think-tank/this-support-for-each-other-is-what-will-be-remembered/
GCB FutureTalks #6 with Carina Bauer, CEO of the IMEX Group, about valuable support from the industry and plans for a virtual IMEX.
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"We have to realize: Digital is different"
/en/germany-meetings-magazin/mice-think-tank/we-have-to-realize-digital-is-different/
GCB FutureTalks #20 with Tom Renneberg, CEO of esanum GmbH, an online community for medical doctors.
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"We will be different"
/en/germany-meetings-magazin/mice-think-tank/we-will-be-different/
GCB FutureTalks #3: "A time of moulting and innovation is coming," says Miriam Janke in view of the current crisis.
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#GCBInnovationWeek: The importance of being innovative
/en/germany-meetings-magazin/mice-think-tank/importance-of-being-innovative/
Blog article for the #GCBInnovationWeek 2022 explaining the relevance of open innovation for business events.
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#GCBInnovationWeek: “The art of innovation“
/en/germany-meetings-magazin/mice-think-tank/ted-talks-guy-kawasaki/
On our quest for inspiring insights into successful innovation, we stumbled across Guy Kawasaki's talk at TEDxBerkeley.
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#GCBInnovationWeek: “True innovation is about finding the right people”
/en/germany-meetings-magazin/mice-think-tank/ted-talks-alexandre-janssen/
On our quest for inspiring insights into successful innovation, we stumbled across Alexandre Janssen’s talk at TEDxFryslân.
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Accessible Events: Creating Experiences - for All!
/en/germany-meetings-magazin/mice-think-tank/accessible-events/
GCB blogpost by Kerstin Hoffmann-Wagner and Gudrun Jostes on the connection between diversity and accessibility in the events industry.
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AI in Business Events
/en/germany-meetings-magazin/mice-think-tank/ai-in-business-events/
GCB blog post on what relevance AI will have for future business events and how organizations can adapt to it.
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Authenticity – The New Currency of Destinations
/en/germany-meetings-magazin/mice-think-tank/authenticity/
Blog article by GCB: Authenticity – the new currency of destinations
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Bleisure Travel Is Becoming Increasingly Popular
/en/germany-meetings-magazin/mice-think-tank/mmgy-2023/
GCB blog post on new study by MMGY Global with surveys of European event planners and event participants.
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Business Events In a Transformative Era: Between Tradition and Innovation
/en/germany-meetings-magazin/mice-think-tank/business-events-in-a-transformative-era-between-tradition-and-innovation/
Article about the first research meeting of Future Meeting Space
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Creating Wow Moments in an Era of Change
/en/germany-meetings-magazin/mice-think-tank/fms-wow-moments/
GCB blog post with the first results on the new research phase of Future Meeting Space 2023.
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Diversity as a Driver for Innovation
/en/germany-meetings-magazin/mice-think-tank/diversity-und-innovation/
GCB blogpost on the relationship between diversity & innovation in the events industry.
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Elevating Destinations
/en/germany-meetings-magazin/mice-think-tank/elevating-destinations/
GCB blogpost elaborating on how business events elevate and impact destinations and their whole ecosystem.
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Future Meeting Space Hits the Road: Learning Through Knowledge Exchange in Barcelona
/en/germany-meetings-magazin/mice-think-tank/future-meeting-space-hits-the-road-learning-through-knowledge-exchange-in-barcelona/
The FMS team of international meetings community partners made a learning journey to Barcelona, headed by the GCB German Convention Bureau.
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GCB Marketing Strategy 2023+: Embracing a Fluid Future
/en/germany-meetings-magazin/mice-think-tank/marketing-2023/
Blog Article on the GCB Marketing Strategy 2023+ named Embracing a Fluid Future
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GCB supports "Net Zero Carbon Events”
/en/germany-meetings-magazin/mice-think-tank/netzerocarbon-events/
The GCB German Convention Bureau is a partner of the "Net Zero Carbon Events" initiative, hosted by the Joint Meetings Industry Council.
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How Collaboration and Knowledge Sharing Can Drive the Twin Transformation in Business Events
/en/germany-meetings-magazin/mice-think-tank/collaboration-twin-transformation/
Blog article by Matthias Schultze, GCB, on How Collaboration and Knowledge Sharing Can Drive the Twin Transformation in Business Events
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How the Event Industry Drives the Sustainable Transformation
/en/germany-meetings-magazin/mice-think-tank/how-the-event-industry-drives-the-sustainable-transformation/
Article about a talk from Matthias Schultze and Ben Erwin at IMEX Frankfurt about the future of events and sustainability.
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How the Future Will Impact on Business Events
/en/germany-meetings-magazin/mice-think-tank/fms-scenarios-impact/
Implications of Future Meeting Space's three trend scenarios for business events of the future.
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In-Person Events Are More Popular Than Ever
/en/germany-meetings-magazin/mice-think-tank/mmgy-2024/
GCB blog post on the fourth wave of the study by MMGY Global with surveys of European event planners and event participants.
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Key Influencing Factors on Future Meetings
/en/germany-meetings-magazin/mice-think-tank/influencing-factors/
GCB blog article by Matthias Schultze on key influencing factors on future meetings as researched by Future Meeting Space.
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Limited communication without physical contact or more space for diversity?
/en/germany-meetings-magazin/mice-think-tank/limited-communication-without-physical-contact-or-more-space-for-diversity/
Katrin Nissels thoughts on intercultural challenges for international conferences in times of the Corona pandemic
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Living Diversity
/en/germany-meetings-magazin/mice-think-tank/diversity/
GCB blogpost on the concept and status quo of diversity & inclusion in the events industry.
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MICE Think Tank
/en/germany-meetings-magazin/mice-think-tank/
Articles from the "MICE Think Tank" section of "Germany Meetings Magazin", the GCB's blog.
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Open Data: A Key to Future-Proof Business Events
/en/germany-meetings-magazin/mice-think-tank/open-data/
Blog article by GCB: Open Data and its potential for the future of business events
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Opportunities to Transform the Future of Events
/en/germany-meetings-magazin/mice-think-tank/fms-future-potentials/
Blog article by GCB: Future Meeting Space's future potentials for business events
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Our Journey to Tomorrow
/en/germany-meetings-magazin/mice-think-tank/interview-maxeiner/
GCB blogpost with an interview with Mario Maxeiner, Managing Director Northern Europe at IHG Hotels & Resorts.
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Overcoming borders and bringing people together
/en/germany-meetings-magazin/mice-think-tank/overcoming-borders-and-bringing-people-together/
GCB blog article reflecting on business events in the context of 30 years of German reunification
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Platforms in the meeting industry: Using tech to human effect
/en/germany-meetings-magazin/mice-think-tank/platforms-in-the-meeting-industry-using-tech-to-human-effect/
Guest article by Matthias Schultze, Managing Director GCB, on the rise of platforms and the vision of a "Smart Meeting Assistant".
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Research Radar by Future Meeting Space
/en/germany-meetings-magazin/mice-think-tank/fms-studienradar/
GCB blog article on Future Meeting Space with trends and forecasts for the event market of the future.
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Room to grow for event professionals
/en/germany-meetings-magazin/mice-think-tank/future-skills/
GCB blog article by Matthias Schultze on future skills for event professionals as researched by Future Meeting Space.
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Shaping the Future
/en/germany-meetings-magazin/mice-think-tank/shaping-the-future-learning-from-londons-innovation-hotspots/
GCB blog article about the research trip to London as part of Future Meeting Space 2024.
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Six Notes on Trends in the Travel Market of the Future
/en/germany-meetings-magazin/mice-think-tank/business-travel-2023/
Interview with Petra Hedorfer (GNTB) and Matthias Schultze (GCB) on current topics relating to business events and business travel 2023.
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Staying close to customers and partners through VR and AR
/en/germany-meetings-magazin/mice-think-tank/staying-close-to-customers-and-partners-through-vr-and-ar/
GCB FutureTalks #4 with Maren Courage, VR Business Club, about virtual, augmented and mixed reality and the future of trade shows.
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The future is now
/en/germany-meetings-magazin/mice-think-tank/the-future-is-now/
BOCOM, the multi-site conference, is a future-facing format coming at just the right time to kick off the new decade.
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The roles of national convention bureaux in a changing business events ecosystem
/en/germany-meetings-magazin/mice-think-tank/future-role-national-cvb/
GCB blog article by Matthias Schultze on the future role and purpose of national convention bureaux.
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Three Scenarios for the New Ecosystem of Events
/en/germany-meetings-magazin/mice-think-tank/three-scenarios-future-meeting-space/
The ecosystem of events will undergo profound change in the future. Future Meeting Space points out three possible scenarios.
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Tipping Points for Developing a Successful Sustainable Business Events Sector
/en/germany-meetings-magazin/mice-think-tank/tipping-points/
Blog article by Matthias Schultze, GCB, on tipping points for developing a successful sustainable business events sector
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Visionary, humanist, citizen of the world – Be inspired by Beethoven
/en/germany-meetings-magazin/mice-think-tank/visionary-humanist-citizen-of-the-world-be-inspired-by-beethoven/
Matthias Schultze of the GCB on a great composer who celebrates his 250th birthday this year: Ludwig van Beethoven.
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What Makes Future Business Events Diverse & Inclusive?
/en/germany-meetings-magazin/mice-think-tank/imex-23-diversity/
GCB blog article on the connection between diversity and future business events, following up on IMEX Frankfurt 2023.
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Which factors shape future events?
/en/germany-meetings-magazin/mice-think-tank/fms-2021-influencing-factors/
Blog article on Future Meeting Space's latest whitepaper in 2021 discussing influencing factors in future business events.
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Why face-to-face business events are key for unlocking hidden know-how
/en/germany-meetings-magazin/mice-think-tank/why-face-to-face-business-events-are-key-for-unlocking-hidden-know-how/
Guest article by Matthias Schultze in the GCB's blog on why face-to-face business events are key for unlocking hidden know-how.
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Why the business events community needs open innovation now
/en/germany-meetings-magazin/mice-think-tank/why-the-business-events-community-needs-open-innovation-now/
Driven by the digitalisation and global events such as the Covid-19 pandemic, the business events community needs to up its innovation game.
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“AI has not reached its full potential yet”
/en/germany-meetings-magazin/mice-think-tank/ai-has-not-reached-its-full-potential-yet/
GCB FutureTalks #17: Sven Krueger, Co-Founder & CCO of whoelse, explains how the software by whoelse can enhance AI-driven voice assistants.
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“At the heart of future events”: connecting technology know-how and emotions
/en/germany-meetings-magazin/mice-think-tank/at-the-heart-of-future-events-connecting-technology-know-how-and-emotions/
Guest contribution by Matthias Schultze, Managing Director, about the GCB German Convention Bureau’s new marketing and recovery strategy.
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“Customers are looking for solutions – our industry can deliver them”
/en/germany-meetings-magazin/mice-think-tank/customers-are-looking-for-solutions-our-industry-can-deliver-them/
GCB FutureTalks #1 with René Proske, Managing Director of the event agency Proske. He is convinced that the industry can make it.
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“Digital events are the key to growing face-to-face events”
/en/germany-meetings-magazin/mice-think-tank/digital-events-are-the-key-to-growing-face-to-face-events/
GCB FutureTalks #11 with Sherrif Karamat, CEO of PCMA, about the business event industry’s current challenges and its future opportunities.
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“Event specialists need to stay educated, open minded and agile”
/en/germany-meetings-magazin/mice-think-tank/future-talks-rondinelli/
GCB Future Talks - North American Edition, Vol. 8: Interview with Jennifer Rondinelli, Director of Education Operations at MAC Cosmetics
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“Planners must make sure to have a strong concept before thinking about the tools”
/en/germany-meetings-magazin/mice-think-tank/planners-must-make-sure-to-have-a-strong-concept-before-thinking-about-the-tools/
GCB FutureTalks #14 with Miguel Neves (miguelseven.com) about GMID Goes Virtual and his expectations for the business events industry.
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“This necessitated a certain degree of agility and flexibility to swiftly adapt to the new circumstances”
/en/germany-meetings-magazin/mice-think-tank/this-necessitated-a-certain-degree-of-agility-and-flexibility-to-swiftly-adapt-to-the-new-circumstances/
GCB FutureTalks #15 with Andrea Faflíková, Director for PR, Communications and Events at the LEGO Group for the REEMEA region
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“Tourism promotion must be well thought out”
/en/germany-meetings-magazin/mice-think-tank/tourism-promotion-must-be-well-thought-out/
GCB FutureTalks #12 with Natalia Bayona, Senior Expert on Innovation and Digital Transformation at the World Tourism Organization (UNWTO)
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“We have created something hybrid”
/en/germany-meetings-magazin/mice-think-tank/we-have-created-something-hybrid/
GCB FutureTalks #10 with Ulrike Tondorf, Head of Live & Experience Branding, Bayer AG
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“We learned to adapt and to be flexible with the timing of the recordings”
/en/germany-meetings-magazin/mice-think-tank/we-learned-to-adapt-and-to-be-flexible-with-the-timing-of-the-recordings/
GCB FutureTalks #16 with Kristin Mirabal, formerly Director of Global Events for ACAMS, who organized the ACAMS24+ event with her team.
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“We must go down unusual paths and enter into cooperation”
/en/germany-meetings-magazin/mice-think-tank/we-must-go-down-unusual-paths-and-enter-into-cooperation/
GCB FutureTalks #2 with David Friedrich-Schmidt of the German Society for Neurology talking about the limits of virtual events.
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“We need laboratory spaces to develop and test new formats”
/en/germany-meetings-magazin/mice-think-tank/we-need-laboratory-spaces-to-develop-and-test-new-formats/
GCB FutureTalks #13 with Tom Ritschel, coach, moderator and method developer
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“We should pay closer attention to the gaming industry”
/en/germany-meetings-magazin/mice-think-tank/we-should-pay-closer-attention-to-the-gaming-industry/
GCB FutureTalk #18: Anja Osswald (PHOCUS BRAND CONTACT) talks about future event concepts and the role of the gaming industry
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“We will be seeing new formats, services and business models”
/en/germany-meetings-magazin/mice-think-tank/we-will-be-seeing-new-formats-services-and-business-models/
GCB FutureTalks #8 with Stefan Rief, Fraunhofer IAO, about the profound changes during the crisis and the future use of virtual tools.