From category „MICE Think Tank“ "2020 became our most productive year" /en/germany-meetings-magazin/mice-think-tank/2020-became-our-most-productive-year/ GCB Future Talks - North American Edition, Vol. 3: Interview with Killian Dorier from the World Justice Project's engagement team. "Collaboration is a must for a strong and bright future" /en/germany-meetings-magazin/mice-think-tank/collaboration-is-a-must-for-a-strong-and-bright-future/ GCB FutureTalks - North American Edition, Vol. 1: Interview with Annika Clutch, event planner at Storck USA. "Definitely collaborate with other event professionals" /en/germany-meetings-magazin/mice-think-tank/future-talks-north-america-7/ GCB Future Talks - North American Edition, Vol. 7: Interview with Monica Sayers, Association Manager at Venue West. "Event organizers need to become much more data driven" /en/germany-meetings-magazin/mice-think-tank/event-organizers-need-to-become-much-more-data-driven/ GCB FutureTalks #19 with Davi Kaur, Head of Communications at the European Organization for Research and Treatment of Cancer (EORTC) "Events are boosters for innovation and creativity" /en/germany-meetings-magazin/mice-think-tank/interview-hedorfer-schultze/ Interview with Petra Hedorfer (GNTB) and Matthias Schultze (GCB) on current topics relating to business events and business travel. "Let us all thrive together and create a new era of events" /en/germany-meetings-magazin/mice-think-tank/let-us-all-thrive-together-and-create-a-new-era-of-events/ GCB Future Talks - North American Edition, Vol. 5: Interview with Kelly Gallagher, Director of Marketing and Partner at Canvas. "Meeting planners should consider formalized training with new certifications" /en/germany-meetings-magazin/mice-think-tank/meeting-planners-should-consider-formalized-training-with-new-certifications/ GCB Future Talks - North American Edition, Vol. 6: Interview with Michael LoBue, founder and CEO of LoBue & Majdalany Association Management "More events than ever before" /en/germany-meetings-magazin/mice-think-tank/more-events-than-ever-before/ In GCB FutureTalks #5 Oscar Cerezales, MCI Group Asia Pacific, shares his insights on the crisis and some of his ideas for the future. "New solutions, new ways of working and innovative ideas for this new world" /en/germany-meetings-magazin/mice-think-tank/new-solutions-new-ways-of-working-and-innovative-ideas-for-this-new-world/ GCB Future Talks - North American Edition, Vol. 4: Interview with Mark Shearon, marketing and communication specialist at Proscenium. "Our mission: To develop a vision for the new normal" /en/germany-meetings-magazin/mice-think-tank/our-mission-to-develop-a-vision-for-the-new-normal/ GCB FutureTalks #9 with Stephen Rose, Siemens AG, about the "new normal" of live communication as a result of the corona pandemic "Planning a virtual event is not a technical challenge, but a conceptual one" /en/germany-meetings-magazin/mice-think-tank/planning-a-virtual-event-is-not-a-technical-challenge-but-a-conceptual-one/ GCB FutureTalks #7 with Christina Buttler, Director Strategy & Innovation at MCI Germany, about congresses and conferences of the future. "The will to 'risk' something new and to learn from it" /en/germany-meetings-magazin/mice-think-tank/the-will-to-risk-something-new-and-to-learn-from-it/ GCB Future Talks - North American Edition, Vol. 2: Interview with Carylann Assante, CEO of the Student and Youth Travel Association (SYTA). "This support for each other is what will be remembered" /en/germany-meetings-magazin/mice-think-tank/this-support-for-each-other-is-what-will-be-remembered/ GCB FutureTalks #6 with Carina Bauer, CEO of the IMEX Group, about valuable support from the industry and plans for a virtual IMEX. "We have to realize: Digital is different" /en/germany-meetings-magazin/mice-think-tank/we-have-to-realize-digital-is-different/ GCB FutureTalks #20 with Tom Renneberg, CEO of esanum GmbH, an online community for medical doctors. "We will be different" /en/germany-meetings-magazin/mice-think-tank/we-will-be-different/ GCB FutureTalks #3: "A time of moulting and innovation is coming," says Miriam Janke in view of the current crisis. #GCBInnovationWeek: The importance of being innovative /en/germany-meetings-magazin/mice-think-tank/importance-of-being-innovative/ Blog article for the #GCBInnovationWeek 2022 explaining the relevance of open innovation for business events. #GCBInnovationWeek: “The art of innovation“ /en/germany-meetings-magazin/mice-think-tank/ted-talks-guy-kawasaki/ On our quest for inspiring insights into successful innovation, we stumbled across Guy Kawasaki's talk at TEDxBerkeley. #GCBInnovationWeek: “True innovation is about finding the right people” /en/germany-meetings-magazin/mice-think-tank/ted-talks-alexandre-janssen/ On our quest for inspiring insights into successful innovation, we stumbled across Alexandre Janssen’s talk at TEDxFryslân. Accessible Events: Creating Experiences - for All! /en/germany-meetings-magazin/mice-think-tank/accessible-events/ GCB blogpost by Kerstin Hoffmann-Wagner and Gudrun Jostes on the connection between diversity and accessibility in the events industry. AI in Business Events /en/germany-meetings-magazin/mice-think-tank/ai-in-business-events/ GCB blog post on what relevance AI will have for future business events and how organizations can adapt to it. Authenticity – The New Currency of Destinations /en/germany-meetings-magazin/mice-think-tank/authenticity/ Blog article by GCB: Authenticity – the new currency of destinations Bleisure Travel Is Becoming Increasingly Popular /en/germany-meetings-magazin/mice-think-tank/mmgy-2023/ GCB blog post on new study by MMGY Global with surveys of European event planners and event participants. Creating Wow Moments in an Era of Change /en/germany-meetings-magazin/mice-think-tank/fms-wow-moments/ GCB blog post with the first results on the new research phase of Future Meeting Space 2023. Diversity as a Driver for Innovation /en/germany-meetings-magazin/mice-think-tank/diversity-und-innovation/ GCB blogpost on the relationship between diversity & innovation in the events industry. Elevating Destinations /en/germany-meetings-magazin/mice-think-tank/elevating-destinations/ GCB blogpost elaborating on how business events elevate and impact destinations and their whole ecosystem. Future Meeting Space Hits the Road: Learning Through Knowledge Exchange in Barcelona /en/germany-meetings-magazin/mice-think-tank/future-meeting-space-hits-the-road-learning-through-knowledge-exchange-in-barcelona/ The FMS team of international meetings community partners made a learning journey to Barcelona, headed by the GCB German Convention Bureau. GCB Marketing Strategy 2023+: Embracing a Fluid Future /en/germany-meetings-magazin/mice-think-tank/marketing-2023/ Blog Article on the GCB Marketing Strategy 2023+ named Embracing a Fluid Future GCB supports "Net Zero Carbon Events” /en/germany-meetings-magazin/mice-think-tank/netzerocarbon-events/ The GCB German Convention Bureau is a partner of the "Net Zero Carbon Events" initiative, hosted by the Joint Meetings Industry Council. How the Future Will Impact on Business Events /en/germany-meetings-magazin/mice-think-tank/fms-scenarios-impact/ Implications of Future Meeting Space's three trend scenarios for business events of the future. In-Person Events Are More Popular Than Ever /en/germany-meetings-magazin/mice-think-tank/mmgy-2024/ GCB blog post on the fourth wave of the study by MMGY Global with surveys of European event planners and event participants. Key Influencing Factors on Future Meetings /en/germany-meetings-magazin/mice-think-tank/influencing-factors/ GCB blog article by Matthias Schultze on key influencing factors on future meetings as researched by Future Meeting Space. Limited communication without physical contact or more space for diversity? /en/germany-meetings-magazin/mice-think-tank/limited-communication-without-physical-contact-or-more-space-for-diversity/ Katrin Nissels thoughts on intercultural challenges for international conferences in times of the Corona pandemic Living Diversity /en/germany-meetings-magazin/mice-think-tank/diversity/ GCB blogpost on the concept and status quo of diversity & inclusion in the events industry. MICE Think Tank /en/germany-meetings-magazin/mice-think-tank/ Articles from the "MICE Think Tank" section of "Germany Meetings Magazin", the GCB's blog. Open Data: A Key to Future-Proof Business Events /en/germany-meetings-magazin/mice-think-tank/open-data/ Blog article by GCB: Open Data and its potential for the future of business events Opportunities to Transform the Future of Events /en/germany-meetings-magazin/mice-think-tank/fms-future-potentials/ Blog article by GCB: Future Meeting Space's future potentials for business events Our Journey to Tomorrow /en/germany-meetings-magazin/mice-think-tank/interview-maxeiner/ GCB blogpost with an interview with Mario Maxeiner, Managing Director Northern Europe at IHG Hotels & Resorts. Overcoming borders and bringing people together /en/germany-meetings-magazin/mice-think-tank/overcoming-borders-and-bringing-people-together/ GCB blog article reflecting on business events in the context of 30 years of German reunification Platforms in the meeting industry: Using tech to human effect /en/germany-meetings-magazin/mice-think-tank/platforms-in-the-meeting-industry-using-tech-to-human-effect/ Guest article by Matthias Schultze, Managing Director GCB, on the rise of platforms and the vision of a "Smart Meeting Assistant". Research Radar by Future Meeting Space /en/germany-meetings-magazin/mice-think-tank/fms-studienradar/ GCB blog article on Future Meeting Space with trends and forecasts for the event market of the future. Room to grow for event professionals /en/germany-meetings-magazin/mice-think-tank/future-skills/ GCB blog article by Matthias Schultze on future skills for event professionals as researched by Future Meeting Space. Six Notes on Trends in the Travel Market of the Future /en/germany-meetings-magazin/mice-think-tank/business-travel-2023/ Interview with Petra Hedorfer (GNTB) and Matthias Schultze (GCB) on current topics relating to business events and business travel 2023. Staying close to customers and partners through VR and AR /en/germany-meetings-magazin/mice-think-tank/staying-close-to-customers-and-partners-through-vr-and-ar/ GCB FutureTalks #4 with Maren Courage, VR Business Club, about virtual, augmented and mixed reality and the future of trade shows. The future is now /en/germany-meetings-magazin/mice-think-tank/the-future-is-now/ BOCOM, the multi-site conference, is a future-facing format coming at just the right time to kick off the new decade. The roles of national convention bureaux in a changing business events ecosystem /en/germany-meetings-magazin/mice-think-tank/future-role-national-cvb/ GCB blog article by Matthias Schultze on the future role and purpose of national convention bureaux. Three Scenarios for the New Ecosystem of Events /en/germany-meetings-magazin/mice-think-tank/three-scenarios-future-meeting-space/ The ecosystem of events will undergo profound change in the future. Future Meeting Space points out three possible scenarios. Tipping Points for Developing a Successful Sustainable Business Events Sector /en/germany-meetings-magazin/mice-think-tank/tipping-points/ Blog article by Matthias Schultze, GCB, on tipping points for developing a successful sustainable business events sector Visionary, humanist, citizen of the world – Be inspired by Beethoven /en/germany-meetings-magazin/mice-think-tank/visionary-humanist-citizen-of-the-world-be-inspired-by-beethoven/ Matthias Schultze of the GCB on a great composer who celebrates his 250th birthday this year: Ludwig van Beethoven. What Makes Future Business Events Diverse & Inclusive? /en/germany-meetings-magazin/mice-think-tank/imex-23-diversity/ GCB blog article on the connection between diversity and future business events, following up on IMEX Frankfurt 2023. Which factors shape future events? /en/germany-meetings-magazin/mice-think-tank/fms-2021-influencing-factors/ Blog article on Future Meeting Space's latest whitepaper in 2021 discussing influencing factors in future business events. Why face-to-face business events are key for unlocking hidden know-how /en/germany-meetings-magazin/mice-think-tank/why-face-to-face-business-events-are-key-for-unlocking-hidden-know-how/ Guest article by Matthias Schultze in the GCB's blog on why face-to-face business events are key for unlocking hidden know-how. Why the business events community needs open innovation now /en/germany-meetings-magazin/mice-think-tank/why-the-business-events-community-needs-open-innovation-now/ Driven by the digitalisation and global events such as the Covid-19 pandemic, the business events community needs to up its innovation game. “AI has not reached its full potential yet” /en/germany-meetings-magazin/mice-think-tank/ai-has-not-reached-its-full-potential-yet/ GCB FutureTalks #17: Sven Krueger, Co-Founder & CCO of whoelse, explains how the software by whoelse can enhance AI-driven voice assistants. “At the heart of future events”: connecting technology know-how and emotions /en/germany-meetings-magazin/mice-think-tank/at-the-heart-of-future-events-connecting-technology-know-how-and-emotions/ Guest contribution by Matthias Schultze, Managing Director, about the GCB German Convention Bureau’s new marketing and recovery strategy. “Customers are looking for solutions – our industry can deliver them” /en/germany-meetings-magazin/mice-think-tank/customers-are-looking-for-solutions-our-industry-can-deliver-them/ GCB FutureTalks #1 with René Proske, Managing Director of the event agency Proske. He is convinced that the industry can make it. “Digital events are the key to growing face-to-face events” /en/germany-meetings-magazin/mice-think-tank/digital-events-are-the-key-to-growing-face-to-face-events/ GCB FutureTalks #11 with Sherrif Karamat, CEO of PCMA, about the business event industry’s current challenges and its future opportunities. “Event specialists need to stay educated, open minded and agile” /en/germany-meetings-magazin/mice-think-tank/future-talks-rondinelli/ GCB Future Talks - North American Edition, Vol. 8: Interview with Jennifer Rondinelli, Director of Education Operations at MAC Cosmetics “Planners must make sure to have a strong concept before thinking about the tools” /en/germany-meetings-magazin/mice-think-tank/planners-must-make-sure-to-have-a-strong-concept-before-thinking-about-the-tools/ GCB FutureTalks #14 with Miguel Neves (miguelseven.com) about GMID Goes Virtual and his expectations for the business events industry. “This necessitated a certain degree of agility and flexibility to swiftly adapt to the new circumstances” /en/germany-meetings-magazin/mice-think-tank/this-necessitated-a-certain-degree-of-agility-and-flexibility-to-swiftly-adapt-to-the-new-circumstances/ GCB FutureTalks #15 with Andrea Faflíková, Director for PR, Communications and Events at the LEGO Group for the REEMEA region “Tourism promotion must be well thought out” /en/germany-meetings-magazin/mice-think-tank/tourism-promotion-must-be-well-thought-out/ GCB FutureTalks #12 with Natalia Bayona, Senior Expert on Innovation and Digital Transformation at the World Tourism Organization (UNWTO) “We have created something hybrid” /en/germany-meetings-magazin/mice-think-tank/we-have-created-something-hybrid/ GCB FutureTalks #10 with Ulrike Tondorf, Head of Live & Experience Branding, Bayer AG “We learned to adapt and to be flexible with the timing of the recordings” /en/germany-meetings-magazin/mice-think-tank/we-learned-to-adapt-and-to-be-flexible-with-the-timing-of-the-recordings/ GCB FutureTalks #16 with Kristin Mirabal, formerly Director of Global Events for ACAMS, who organized the ACAMS24+ event with her team. “We must go down unusual paths and enter into cooperation” /en/germany-meetings-magazin/mice-think-tank/we-must-go-down-unusual-paths-and-enter-into-cooperation/ GCB FutureTalks #2 with David Friedrich-Schmidt of the German Society for Neurology talking about the limits of virtual events. “We need laboratory spaces to develop and test new formats” /en/germany-meetings-magazin/mice-think-tank/we-need-laboratory-spaces-to-develop-and-test-new-formats/ GCB FutureTalks #13 with Tom Ritschel, coach, moderator and method developer “We should pay closer attention to the gaming industry” /en/germany-meetings-magazin/mice-think-tank/we-should-pay-closer-attention-to-the-gaming-industry/ GCB FutureTalk #18: Anja Osswald (PHOCUS BRAND CONTACT) talks about future event concepts and the role of the gaming industry “We will be seeing new formats, services and business models” /en/germany-meetings-magazin/mice-think-tank/we-will-be-seeing-new-formats-services-and-business-models/ GCB FutureTalks #8 with Stefan Rief, Fraunhofer IAO, about the profound changes during the crisis and the future use of virtual tools.