Munich’s MICE industry is ready for 2021 and beyond


Munich has a longstanding tradition of being one of the most popular MICE destinations. But what makes the Bavarian state capital such a unique destination?

Some may say it is the city's world famous "Gemütlichkeit". Others will point to its great connectivity and proximity to nature. Yet others will love its cosmopolitan outlook and traditions for hospitality.

However, there's one thing everybody will agree on: The city's excellent MICE infrastructure - which did not stand still in 2020! The team at the Munich Convention Bureau has recently shared exciting news about the city's new hotel and venue openings as well as great events awaiting Munich's visitors in 2021 and beyond. This article will provide you with an overview of the biggest news.

AMERON Hotel: Sleep in the middle of the Motorworld München

The AMERON München Motorworld is expected to open in March/April 2021 and will be offering 156 design rooms with an industrial look. The hotel includes three car and bike studios, an Italian restaurant, a bar and a fitness area with two saunas. The hotel's integration into Motorworld München makes it a unique meeting place for car and bike lovers. Motorworld München is located in the city's north and features an exhibition of old timers and sports cars, vehicle shops, workshops and galleries as well as a versatile event area.

DO & CO Hotel

The DO & CO Hotel in Munich will open its doors in spring 2021 and is located not far from Munich's Marienplatz and inside the new "FC Bayern World". The boutique hotel is part of a 3,500 m² building complex in which everything revolves around FC Bayern - including a 1,000 m² flagship store. The thirty rooms & suites are equipped with precious materials and create the perfect ambience of well-being and are a reference to the club's championships. The hotel also offers a Bavarian restaurant, an international fine dining restaurant and an event and meeting location with a great view of the Frauenkirche's towers. The hotel, event location and restaurants are operated by the restaurant and catering company DO & CO AG which is also responsible for the hospitality at the famous Allianz Arena in Munich.

Locke Hotels: Schwan Locke and Wunderlocke

The British company Locke Hotels is scheduled to open two design hotels in Munich in May. The Schwan Locke is located at Theresienwiese and will be offering 151 flats. The Wunderlocke in Sendling will offer another 360 flats. All flats will have their own kitchen and living areas. The hotels will also provide the brand's typical co-working spaces, a gym, a bar as well as meeting and event rooms. Guests at the Wunderlocke will also benefit from the hotel's rooftop terrace with its own cocktail bar, a pool, sauna, wellness studio and restaurant.

Science Congress Center Munich

The opening of the Science Congress Center Munich is also planned for 2021. The new congress center is the central element of "Galileo - Neue Mitte Garching" and is located right next to the Garching Forschungszentrum underground station. It is designed for a wide range of events and has all the technical equipment required for hosting different sized events. One of its highlights is the new AUDIMAX with a capacity of up to 1,400 guests. Workshops and events can be held in 13 modern function rooms and the airy foyer area of 1,600 m² is ideal for exhibitions, receptions and other event formats. Garching Forschungszentrum is located in the north of Munich - halfway between the airport and the city center, which can be reached in 25 minutes by underground.

Let's shape the city of the future! Opening of the Munich Urban Colab

The Munich Urban Colab in the Kreativquartier (creative quarter) is located near Leonrodplatz and is scheduled to open in spring 2021. It will be a unique place for networking opportunities and collaboration between start-ups, established companies, talents, creative people and scientists. The space's aim is to promote synergies and create innovative products and services for a Smart City. The Munich Urban Colab is a joint project of UnternehmerTUM, Europe´s largest Entrepreneurship Center and the city of Munich.

IAA Mobility

Since its launch in 1897, the IAA has played a decisive role in the development of the automobile. Taking account of the latest trends about how people move from A to B, the new IAA Mobility is transforming from a car show to a 360° mobility platform. After taking place in Frankfurt for 70 years, the IAA Mobility will be launched in Munich for the very first time. From September 7 to 12, 2021, IAA Mobility 2021 will feature four formats, i.e. Summit (in the exhibition halls), Conference (showcasing the key content), Open Space (in the most famous places in Munich) and Blue Lane (testing and connecting routes between the trade fair center and the city center), aiming to bring together visitors from the entire mobility industry chain and showcase the mobility of the future. The trade fair takes places biennially. For more information, please visit

More information on the city's new hotel openings, venues and exciting events can be found here and on the Munich Convention Bureau's website

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