Bridging face-to-face and virtual encounters
Kick-off: GCB summer campaign “Germany – at the heart of future events”
Kick-off for an inspiring summer: From 1 June to 30 September 2021, the GCB German Convention Bureau and partners will be offering their unique “Germany – at the heart of future events” campaign featuring a hybrid programme of face-to-face encounters and virtual networking opportunities to showcase Germany as a meetings and conference destination. The agenda is based on the four building blocks “Live Experience”, “Virtual Market Place”, “Innovation” and “Education” to provide event planners from around the world with inspiration for future events and enable them to make new contacts. Participation is for free.
Not least because of the pandemic, the event market in Germany has changed significantly. Suppliers are ready for the restart and offer a range of new concepts in combination with proven skills and know-how. The GCB’s hybrid summer campaign provides its partners with a prominent platform to present their offerings and services. “The campaign that we’re starting now is the logical consequence of the developments of the last twelve months and the corresponding change we see in the ecosystem of events," explains GCB managing director Matthias Schultze. “For us, everything begins and ends with the needs of our customers, i.e., event planners from all over the world, and with our campaign we offer them a wide range of opportunities to interact and participate, especially for those who are not yet able to travel to Germany.”
Virtual Market Place open 24/7
Today’s campaign kick-off marks the opening of a Virtual Market Place which will remain open around the clock, seven days a week, until 30 September. Be it marketing organisations, convention bureaus, hotels, venues, congress centres or other service providers, at the market place, event professionals will find everything that Germany has to offer as a meetings and conference destination. They can visit almost 70 exhibitor stands and enter virtual meeting rooms, including chat function and direct, individual appointment booking options.
Roaming Reporter and education sessions in June
Headlined “Destinations in Motion”, the first two campaign weeks will see the GCB’s “Roaming Reporter” Awid Vahedi travel across Germany from 1 to 17 June. He will report live on social media from altogether twelve destinations providing event planners with insights and news as well as introducing them to unknown highlights. In the second half of June, the campaign will offer a diverse educational programme with online, free of charge training sessions available from anywhere via the GCB Virtual Venue. The Education Days on 21, 23, 28 June and 30 June will focus on key business events issues such as hybrid formats or the interplay of the digitalisation and sustainability.
Important information at a glance
All information on the campaign programme and regular updates can be found here. For direct access to the GCB Virtual Venue’s Virtual Market Place please use this link.
Follow the GCB on social media, #MeetConnectDiscover, for campaign updates:
LinkedIn: German Convention Bureau
Notes to the Editor
To download campaign visuals, please click here.
About the GCB German Convention Bureau e.V.
The German Convention Bureau (GCB) is tasked with securing and further extending Germany’s position as an internationally leading and sustainable destination for conferences and meetings. Driving innovation in the meetings and conference sector, the GCB provides its members with premium market research data. The GCB develops target-group-specific marketing activities for international markets as well as for Germany and supports its members and partner in marketing their offering.
The GCB’s 160 members represent nearly 400 businesses and include leading hotels, convention centers, venues, municipal marketing organisations, event agencies and service providers within the German meetings and conventions industry. As “Strategic Partners”, Deutsche Lufthansa, Deutsche Bahn and the German National Tourist Board (GNTB) support the work of the GCB. The IMEX Group is the GCB’s “Strategic Exhibition Partner”. MARITIM Hotels are “Preferred Partners 2021” and the Frankfurt Airport Marriott Hotel - Sheraton Frankfurt Airport Hotel & Conference Center supports the GCB as “Member in Focus 2021”.
For more information on Germany as a destination for meetings and conferences, please see www.germany-meetings.com.