Meeting Planning, Future Meetings, Trends
30 Mar 2017

When Meetings Go Beyond Face-to-Face to Mind-to-Mind Even More Innovation Happen

By Matthias Schultze, Managing Director German Convention Bureau e.V.


When we meet face-to-face -- be it across our cities or around the world --  something powerful happens. 

Ideas flow more freely. Collaboration comes more naturally. Mutual commitment can form more quickly.

As valuable as face-to-face interaction is and as much as it needs to continue in full force,  it’s also time to take the power of live conferences, meetings and events to the next level ... to something called Mind-to-Mind Meetings.

In Mind-to-Mind meetings, delegates and local industry experts not only sync up in conference rooms, venue spaces, and at congress centers, but also in less traditional meeting places and formats to experience innovation and learning in a more “hands on” way.

Walking the halls of research centers. Seeing advancements and technologies in action at manufacturing & design locations. Discussing new ideas with top experts at think tanks and universities. Combing through historic documents at archive centers or museums …  all are the types of hands on learning and experiences that Mind-to-Mind Meetings bring.

The old adage of teaching a person to fish and eat for a lifetime vs. feeding a person a fish for one meal is alive and well here, as there is little that can impact someone more than doing or seeing or learning something first hand.


Mind-to-Mind Examples

Planners and destinations around the world that are working together to add this brain to brain element to meetings are setting the standards for smarter, more future looking connections and bringing more tangible value and ROI to meeting goers today.

Helping to create Mind-to-Mind Meetings has been a priority in Germany for several years now.

Be it exchanging ideas with researchers at the The German Aerospace Center (DLR) in Cologne;  touring and meeting with fellow aerospace experts at the Airbus Factory in Hamburg; getting “behind the wheel” of design excellence at the Mercedes Benz or Porsche Museums in Stuttgart or BMW Welt in Munich; or connecting on genetic medicine breakthroughs with academics and research experts in Leipzig -- a  direct link to innovative people and places helps drive innovation for delegates and the companies, associations and industries they work for.

Global events like re:publica in Berlin (a conference focusing on digital culture across tech, politics, society, marketing and culture ); Bits & Pretzels in Munich (a founder and entrepreneur festival) or IATA Slots in Hamburg (a commercial airline forum) are just a few examples of how Germany and knowledge sharing go together well.


How to Create Mind-to-Mind Meetings

This next level of strategic meetings is increasingly popular and it is doable.

CVB’s can be great resources and a good starting point to  ask for access to expertise and experiences for your delegates in their specific industries.

Venues, hotels, and DMCs may also know some of the local, behind the scenes places and people in a city or region.

You can also start small and grow your efforts beginning  with just one Mind-to-Mind idea for one meeting … then scale up.

We all want our meeting guests to be “smarter” and full of great new ideas when they leave a conference or meeting we’ve worked so hard to create. Mind-to-Mind Meetings are one, exciting way you can achieve this.


About Matthias Schultze-- With over 18 years experience in the hospitality, convention center and CVB spaces Matthias, is the Managing Director of the German Convention Bureau headquartered  in Frankfurt with offices in New York City and Beijing. 


As seen on MeetingsNet



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