25 Sep 2018

Why Hamburg is Europe's Most Innovative City for Meetings and Events

Hamburg is home to Europe's largest urban redevelopment, which the city and convention bureau are leveraging as a test laboratory for the future of urban mobility, livability, placemaking, and community engagement.

Hamburg is emerging as a perfect storm of innovation in the meetings and events industry, due to a conscious collision of smart urban infrastructure, advanced industry clusters, and sophisticated communications strategy.

Arguably no other city in Europe is positioning itself around such a cohesive destination brand story, leveraging the future of tech and social innovation, urban livability, and sustainable mobility.

This article first appeared on skift.com. Click for the full version.