The Open Innovation Platform for Business Events
Through the Response Room, the GCB and its partners PCMA and IMEX provide the world of business events with a central platform for systematic co-creation and collaboration to drive innovation - together!
Dr. Martina Neunecker
- Director Communications & Strategy
- +49 69 24293025
Meetings, congresses and events connect people with one another, promote knowledge transfer and provide impetus for economic, scientific and social progress. To secure this role for the future, we need fast, interconnected and, above all, customer-focused solutions - especially in a dynamically changing world. These new solutions and innovations do not happen in closed and isolated spaces, but in open, agile processes.
What is "open innovation"?
Open innovation refers to the opening up of previously internal innovation and development processes to other stakeholders. This means that new concepts no longer have to be developed exclusively in-house. Instead, for example, a network of customers, external experts, research institutions and other market participants is used to jointly drive innovation forward in an open, agile process.
The Response Room welcomes everyone - event planners, organizers, providers or anyone interested in driving innovation for business events. After registering once and free of charge, the platform gives all users the opportunity to exchange ideas on the latest topics, to collaboratively develop new solutions and to jointly shape tomorrow's event world - online, offline and hybrid.
Various tools are available to users for this purpose. The Innovation Challenges form the core. These are challenges, problems and questions to which the global community jointly develops innovative ideas, new solutions and future business models. In addition, the community is informed about the latest trends, inspiring topics and events via a blog and an event area.