Partnerships

The entry point is designed to be intentionally low-threshold: a basic partnership model called the “Research Fellowship” invites a broad range of stakeholders from the business events community to get involved. From there, Fellows can dive deeper by joining Advanced Research Tracks. These tracks are derived from the overarching research theme and offer a focused exploration of specific questions—tailored to the needs of particular stakeholder groups or business contexts.

The Research Fellowship offers an easy and resource-efficient way to join a research community focused on the future of business events—grounded in real-world relevance and industry needs. As part of this engaged network, partners benefit from direct exchange with experts, gain access to actionable insights, and contribute their own expertise to shaping the questions that matter. This means they actively help shape the evolution of business events—while becoming part of a strong community and gaining early access to research findings that can inform their own strategies.

Key Benefits at a Glance

• Shape the research agenda
  As a Research Partner, you’ll have the opportunity to actively contribute to the research process and suggest topics for future exploration—ensuring the work aligns with your specific needs and interests.

• Collaborate across disciplines
  Join a multidisciplinary alliance that fosters knowledge exchange and discussion of current findings. This collaboration supports the development of practical insights and innovative solutions for your business event strategies.

• Be part of a vibrant community
  The Fellowship creates a space for shared learning and experience. It strengthens your network and drives innovation through collective intelligence.

• Get early access to results
  Research Partners receive exclusive previews of selected studies and findings before they’re published—giving you a competitive edge and the chance to adapt your strategies ahead of the curve.

• Position yourself as a thought leader
  Your visible role as a forward-thinking supporter of research highlights your commitment to innovation and positions your organization as a driver of progress in the business events ecosystem.

The Advanced Research Tracks (ART) offer the opportunity to take a deep dive into a specific research topic. At least one ART will be initiated each year by the Research Centre, closely aligned with the annual theme. In addition, Research Partners can propose their own ARTs on topics of their choice—creating space for custom research initiatives tailored to their strategic interests.

Key Benefits at a Glance

• Go beyond the basics
  ARTs are designed for partners who want to move beyond the foundational Fellowship and engage more deeply with a specific research topic—whether thematic, industry-specific, or audience-focused. The emphasis is on a highly collaborative approach that encourages co-creation, strategic dialogue, and creative problem-solving.

• Tailor research to your needs
  Through close collaboration with the research team and other partners, ARTs allow for the customization of topics to fit specific stakeholder groups—such as venues, tech providers, or sector-specific players. The result: targeted insights, practical prototypes, and strategic recommendations ready for real-world application.

• Gain exclusive insights
  ART participants benefit from added-value content—ranging from best practices and curated research journeys to direct exchanges with thought leaders and subject-matter experts.

• Access results that are made for you—and only you
  The outcomes of each ART are not only tailored to the participating group’s needs, but also shared exclusively with them.