Emerging Opportunities, Persisting Classics, Fading Models - Business Events in a Transformative Era

As megatrends like New Work, generational shifts, and artificial intelligence continue to reshape our world, business events are also undergoing significant changes. While some market offerings may not have a future in their current form, entirely new standards and processes with diverse potentials are emerging. At the same time, other models remain timelessly successful. FMS 2024 dives into these questions: what’s coming, what’s staying, and what’s going? Our goal is to identify opportunities for all stakeholders along the customer journey early on and enable data-driven, scientifically sound decisions. And now it is time to share the most important research learnings with you!

So: mark your calendars, join our 60-minute online presentation (free of charge) on Monday, 27 January 2025 at 4 pm CET. Let’s embark on the journey to re-imagine business events together!