123C DIGITAL CONSULTING GMBH

Digitalization is fundamentally transforming the MICE, hotel, and tourism industry. But where do companies really stand? How digitally mature are event organizers, agencies, hotels, and travel providers? And what role will artificial intelligence play in the future of hospitality, travel, and events?

123C DIGITAL CONSULTING is your partner for digital excellence. We support companies strategically and operationally in their digital transformation—from initial analysis to successful implementation.

Our interdisciplinary team of digital strategists, event experts, and technology specialists helps event organizers, destinations, agencies, hotels, travel agencies, and service providers build and leverage digital core competencies effectively.

Our Focus Areas:

• Digital Maturity Analysis
  With our online tool www.digitalerreifegrad.com, MICE & tourism companies can assess their digital status and receive concrete recommendations for action.
  
  
• Digital Transformation Strategy
  We develop tailored strategies to optimize processes, services, and participant experiences through digitalization.
  
  
• Smart Technologies & AI
  From AI-powered event technologies, digital event platforms, and hybrid solutions to automated customer service, predictive analytics, and personalized attendee experiences—we identify and implement the right technologies.
  
  
• Big Data, Automation & Personalization
  Data-driven success: We use AI and automation to optimize event and tourism workflows, implement dynamic pricing strategies, and anticipate guest needs.
  
  
• Change Management & Digital Upskilling
  Digitalization is not an end in itself—it must be strategically integrated into companies. We support change processes, train teams, and help build sustainable digital competencies.
  
  

Why 123C DIGITAL CONSULTING?

• Technological innovation with strategy: We help you use digital tools effectively—for greater efficiency, new business models, and better experiences.
  
  
• Sustainability, data protection & automation combined: We integrate digital transformation with GDPR compliance, security, and sustainability requirements.
  
  
• People remain at the center: AI and automation enhance efficiency—but only when they complement the personal touch, not replace it.
  
  

Let’s shape the digital future of the MICE, hotel & tourism industry together!

➡️ Get in touch now & secure your consultation!