Press Release | 04.10.2024
Official Launch of Sustainability Hub for Events
SHE Empowers Event Planners Globally to Drive Sustainability
© Gevme
After a successful beta launch at IMEX Frankfurt, the Sustainability Hub for Events is officially moving to public access. Developed by Gevme in collaboration with the Net Zero Carbon Events (NZCE) initiative and the Strategic Alliance of National Convention Bureaux of Europe, the platform is designed to simplify sustainable event planning with actionable, AI-powered insights.
Since its beta phase, the platform has seen substantial improvements, introducing new features like a Learning Module, which personalises resources for different stakeholders. This module helps bridge the knowledge gap in sustainability by offering diverse educational content—from brief overviews to deep dives—on critical topics like carbon offsetting, measurement, and eco-friendly travel planning. Additionally, the platform now offers guidance on event legacy planning, helping organisers ensure long-lasting sustainability impacts.
The AI model has also been significantly upgraded, leveraging the latest large language models (LLMs) to enhance understanding and reasoning capabilities. This update enables more refined, accurate recommendations tailored to the unique needs of events, making it easier for organisers to navigate complex sustainability data.
Global destinations have played a key role in enriching the platform. Copenhagen, Italy, Germany, and the Netherlands have emerged as top contributors, providing extensive data that has enhanced the platform’s capabilities. This collaboration underlines the international industry's commitment to making sustainability in event planning more accessible.
“We’re excited to open up access to a tool that has been tested and refined with input from global users in over 25 countries,” said Alexander Alles, Executive Director of JMIC. “The new features and data contributions make the platform even more impactful for event professionals looking to reduce their environmental footprint.”
Matthias Schultze, Managing Director of the GCB German Convention Bureau, commented, “The AI-powered hub is more than a search engine—it’s a solutions engine that adapts as our industry evolves. By contributing our data and insights, we're helping to build a resource that empowers planners to make sustainable choices.”
Eric Bakermans, Director of Marketing at the Netherlands Board of Tourism & Conventions, added, “This platform represents a significant step forward in our collective journey towards net-zero events. It's a dynamic tool that will help organizers navigate the complexities of sustainability with greater ease and precision.”
Veemal Gungadin, CEO of Gevme, stated, “Our goal with the Sustainability Hub for Events is to provide a transformative tool that leverages AI to deliver actionable insights. By partnering with key industry stakeholders, we've created a solutions engine that not only informs but also inspires sustainable action.”
The platform, which is available in over 20 languages, is now accepting contributions from multiple stakeholders. A roadmap for broader stakeholder engagement and continuous updates is in development, ensuring the platform remains relevant as the industry evolves.
About the Sustainability Hub for Events:
Powered by Gevme AI Application platform (GAIA), the Sustainability Hub for Events is an AI-driven platform that helps event organizers implement sustainable practices through tailored recommendations and resources. In collaboration with Net Zero Carbon Events and the Strategic Alliance of National Convention Bureaux of Europe, the platform offers tools for event sustainability management, including personalized learning resources and event legacy planning.
Access SHE by visiting: https://she.gevme.com/
©About the Strategic Alliance of the National Convention Bureaux of Europe
The Strategic Alliance of the National Convention Bureaux of Europe is a network of national destination marketing organisations. As a collaborative industry platform, it concentrates on strengthening Europe’s position as a leading destination for international business events. The purpose of the Alliance is to create a beneficial working relationship amongst the national convention bureaux of Europe in order to sustain and further develop the position of Europe.
The idea of creating synergies and establishing a joint platform for Europe as a destination for business events on the international stage continues to gain traction: Officially announced at IMEX 2014 in Las Vegas with nine founding countries, the Alliance is now a 28-member strong network that has steadily grown over the past couple of years. Since 2014, the Alliance has met twice a year in rotating host destinations.
About the GCB German Convention Bureau e.V.
The German Convention Bureau (GCB) is tasked with securing and further extending Germany’s position as an internationally leading and sustainable destination for conferences and meetings. Driving innovation in the meetings and conference sector, the GCB provides its members with premium market research data. The GCB develops target-group-specific marketing activities for international markets as well as for Germany and supports its members and partner in marketing their offering. The GCB’s 160 members represent nearly 400 businesses and include leading hotels, convention centers, venues, destination marketing organisations, event agencies and digital service providers within the German meetings and conventions industry. As “Strategic Partners”, Deutsche Lufthansa, Deutsche Bahn, and the German National Tourist Board (GNTB) support the work of the GCB. The IMEX Group is the GCB’s “Strategic Exhibition Partner”. H World International is the GCB's "Premium Partner 2024". The darmstadtium, the Frankfurt Airport Marriott Hotel - Sheraton Frankfurt Airport Hotel & Conference Center, the Schleswig-Holstein Tourism Agency and Thuringia Tourism support the GCB as "Partners in Focus 2024".
For further information, please see www.germany-meetings.com.
© GCB/ Patrick Kuschfeld
Dr. Martina Neunecker
- Director Communications & Strategy
- +49 69 24293025
- neunecker@gcb.de