Why the city is so fashionable with event professionals

Elegant, modern and full of green spaces

Düsseldorf has developed from a small riverside village into an important international business hub. Located at the centre of the Rhine-Ruhr region, Germany’s industrial heartland, it is also the country’s fashion capital, with hundreds of showrooms and international designer boutiques in the city plus the global industry convening here each year to decide on future trends. Trade fairs, congresses and events are sure to be hosted in style in this city on the Rhine.

Convention Bureau Düsseldorf
Convention Bureau Düsseldorf

Where Culture and Business mix

With just over 600,000 inhabitants, Düsseldorf is Germany’s seventh biggest city and the capital of North Rhine-Westphalia. Culture and business mix particularly well here; many national and international corporations are headquartered in Düsseldorf, and the outstanding infrastructure, attractive river location and recreational offers at hand regularly secure Düsseldorf a spot in the top ten most liveable cities in the world. Düsseldorf, no doubt, provides the right infrastructure for innovation and creativity: Thousands of companies in the fashion and beauty sector operate here, leading trade fairs and industry events take place in the city and the local fashion retail scene is second to none. Biotechnology is another highly innovative sector that is booming in Düsseldorf, and the companies and institutions forming the local life sciences cluster are particularly known for their work in the industrial biotech sector.

The conference and meetings industry has always thrived in Düsseldorf which is also known as the ‘trade fair city‘. Messe Düsseldorf, the city’s trade fair and exhibition centre, is one of the biggest industry players, organising 50 international trade fairs each year. These include 24 number one events, meaning that almost one fifth of the world’s premier trade shows take place in Düsseldorf. Among those are drupa, boot, interpac, Rehacare International plus seven fairs in the fashion and lifestyle segment alone, including the fashion showcase Gallery Düsseldorf, Beauty International or Top Hair International.

Düsseldorf Altstadt Ratinger Straße
Altstadt, Ratinger Straße, Düsseldorf Marketing & Tourismus
Am Rhein Skyline, Düsseldorf Marketing & Tourismus

Transport & Location

Flughafenlandebahn, Düsseldorf Marketing & Tourismus

Transport and Location

Located about 27 miles north of Cologne along the Rhine and 140 miles north of Frankfurt, Düsseldorf is extremely well connected. Its airport, the third largest in Germany, offers connections to approximately 190 destinations in nearly 55 countries. It is only four miles outside town with public transport connections to the city centre as well as to the trade fair ground. The latter can be reached within minutes by bus.  Düsseldorf’s main train station is situated right in the heart of the city with more than 300 regional and high-speed intercity trains stopping here every day.

MICE Infrastructure

MICE Infrastructure

Düsseldorf’s major standing as a MICE venue is reflected in the quality and range of venues available for events organisers who can choose between 148 state-of-the-art options, ranging from intimate cookery studios and old factories to five-star hotels and multi-functional congress centres. Local service providers also offer expert advice on organising green meetings. Congress Center Dusseldorf (CCD), the city’s international conference venue, is set on the banks of the Rhine and linked to the exhibition centre. It hosts around 2,000 events each year and in combination with Messe Düsseldorf’s exhibition halls can accommodate up to 15,000 visitors. As a multi-use indoor arena for sports, entertainment and corporate events, ISS Dome provides space for more than 13,000 people.

A delightful option tying in with Düsseldorf’s art heritage is the so-called Malkasten complex of a local artists association that was founded in 1848. Set in a listed park, two charming buildings provide a variety of characterful spaces. Similarly, Düsseldorf’s very own racecourse combines an idyllic woodland setting close to the city centre with a variety of spaces for different types of occasions, including a historic champagne bar and the impressive early 20th century Alte Waage building which used to house the jockeys‘ weighing rooms.

Düsseldorf Messe Kongress
Messe Düsseldorf, Düsseldorf Marketing & Tourismus

Düsseldorf’s more than 30 conference hotels are also popular options for conferences, seminars or workshops. Altogether there are over 20.000 three- to five-star hotel rooms available in the city and its surrounding area. Steigenberger Parkhotel, Radisson Blu Scandinavia Hotel or Melià Dusseldorf are just a few of the elegant and stylish accommodation options.

Things to see & do

Medienhafen Gerybauten, Düsseldorf Marketing & Tourismus

Things to see & do

Not to be missed: Düsseldorf’s old town, half a square kilometre of bars, pubs, brewery taverns, cocktail lounges and clubs. It is known as the ‘longest bar in the world’ because of the sheer amount of venues here that invite visitors to test the famous Altbier. Apart from traditional sing-along venues, the cobblestone narrow streets are also home to more edgy venues for the local hip crowd, many historic churches and some of the city’s museums.

Art lovers will delight in exploring what has made Düsseldorf an international centre for art and design. Its academy of fine arts was founded in the 18th century, and artists auch as Joseph Beuys, Gerhard Richter or Sigmar Polke studied here. The city’s devotion to the arts is probably best embodied in the outstanding Kunstammlung art collection with works ranging vom Classical Modernism to American Pop Art and major contemporary exhibits being on show in three different locations in town. Architecture buffs should pencil in some time for the renovated port area, called Medienhafen, which has since 2001 become a showplace for modern architecture with buildings designed by Frank O. Gehry or David Chipperfield.

Key Industries

Düsseldorf: At the cutting edge of progress.

Düsseldorf, state capital of North Rhine-Westphalia and an exceptionally cosmopolitan city, has major strengths in the fields of technology + innovation, chemicals + pharmaceuticals and medicine + healthcare.

From mobile communications to life sciences and new media – Düsseldorf is both a trendsetter and indicator of new trends.


More information on German Expertise

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