19 May 2015

Germany most popular destination for meetings and events

Berlin most sought after city with Munich #2 and Frankfurt #3. Cologne is 4 and Hamburg is No 5

Frankfurt am Main, May 19, 2015 – In figures just released in the Meeting & EventBarometer 2015 report, Germany is shown to be the leading destination choice with meeting planners ahead of the U.S. and Spain.

The annual Meeting & EventBarometer, conducted by the European Institute for the Meetings Industry (EITW), is the only report to survey Germany’s congress, meetings and events industry and is organized by the European Association of Event Centres (EVVC), the German Convention Bureau (GCB), and the German National Tourist Board (GNTB).  This is the ninth year the Barometer has been conducted.

Industry Expertise Is In Demand
Behind this global leadership as a meetings destination, is Germany’s proven reputation for delivering high quality and good value venues & hotels and easy travel accessibility, combined with access to deep German expertise in key industries like technology, innovation, finance, healthcare, automotive, aerospace and many more.

Commenting on these benefits, the Managing Director of the GCB Matthias Schultze offered, “Germany’s excellent infrastructure is a strong foundation for the performance we have as a meeting destination. Through our GCB membership and partnerships we are also deeply committed to having planners and delegates from around the world tap into the key industries expertise that lives in our cities, towns and regions, our companies, academic institutions, research facilities and industry experts.”

Berlin Leads in Popularity, Munich then Frankfurt in Top 3
Providing insights into the popularity of various German meeting destinations, the Barometer also shows Berlin squarely in the lead with Munich occupying second. Frankfurt is slated in third place and in fourth is Cologne. Hamburg rounds out
the top 5.

“Germany’s major cities have a strong international reputation as conference destinations but we are also seeing great potential in smaller towns and regions attracting excellent meetings. One of the reasons for this is individual and joint marketing efforts between German destinations and service providers which is an opportunity available for all,” said Joachim König, President of the European Association of Event Centers. “In fact, the EVVC and GCB are currently conducting a Germany-wide survey on the organizations and budgets around Destination Marketing by city and town size to build an even stronger foundation for growth and marketing going forward.”

The Meeting & Event Barometer 2015 is the only study in Germany that examines both the conference and events sectors. The initiators are the European Association of Event Centres (EVVC), the German Convention Bureau e.V. (GCB) and the German National Tourist Board (GNTB). The study was carried out by the European Institute for the Meetings Industry (EITW), partner for the ninth year running.

German Convention Bureau


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