Post-IMEX Educational Trip Baden-Baden with H World International

May 21 - May 24, 2026

For European and North American Buyers

Your Contact

Akram Ouzid

Lumi Hilchey

ICONIC. CURATED. UNIQUE. BADEN-BADEN.

Iconic culture, curated experiences and a unique stay

Welcome to Baden-Baden, the European Capital of the Art of Living. Here, savoir-vivre meets contemporary lifestyle in an intimate, inspiring city where relaxation, exchange and creativity come together. In this small yet cosmopolitan city, Baden-Baden provides an ideal backdrop for

your congress, incentive, conference or corporate event, where meaningful encounters, business inspiration and memorable experiences come together.

Our exclusive Educational Trip invites you to immerse yourself in the city’s character, culture and atmosphere. At the heart of the journey is the legendary Steigenberger Icon Europäischer Hof Baden-Baden, the founding hotel of Albert Steigenberger, re-opened in 2025 after extensive renovations. Guests will gain exclusive insights into this historic grand hotel, where heritage, contemporary luxury and character-rich spaces combine to create a truly unique environment for stays and business encounters. The journey concludes in Frankfurt with a stay at the Steigenberger Icon Frankfurter Hof, another distinguished landmark in the Steigenberger portfolio, offering a refined setting and exceptional hospitality for the final night of the trip.

A Few First Impressions

6 Bilder

Program

Day 1 (Thursday, May 21, 2026)

  • Arrival and check-in at the Steigenberger Icon Europäischer Hof Baden-Baden
  • Explore the Baden-Baden Casino, Europe’s oldest casino, followed by a private site inspection.
  • Welcome Dinner at the Baden-Baden Casino, your elegant introduction to the city

Day 2 (Friday, May 22, 2026)

  • Curated guided walking tour by Baden-Baden Tourismus GmbH (Baden-Baden Tourism Board) highlighting the city’s cultural heritage and iconic architecture, including:
    • The elegant building of Trinkhalle (Pump Room)
    • The Festspielhaus Baden-Baden - Germany's largest opera and concert house
    • The Hohenbaden Old Castle (Altes Schloss) - impressive ruins of a 12th-century castle
    • and other hidden gems of the city
  • Enjoy scenic glimpses of the Black Forest, immersing yourself in the region’s natural beauty and charm.

Day 3 (Saturday, May 23, 2026)

  • Breakfast at the Hotel 
  • Private site inspection of the hotel, discovering its iconic architecture, curated interiors, and distinctive spaces.
  • Lunch, followed by personal time for shopping, culture, or Spa relaxation in our hotel.
  • Afternoon departure to Frankfurt, with a private site inspection at Steigenberger Icon Frankfurter Hof.
  • Dinner at Brasserie Moderne OSCAR’s

Day 4 (Sunday, May 24, 2026)

  • Breakfast at the Hotel 
  • Individual check-out and departure.

[Program subject to change]

5 Bilder

How Can I Register?

If you would like to join the GCB as a Hosted Buyer for IMEX Frankfurt 2026, please follow the registration link in your invitation e-mail.

As soon as you have been accepted as a Hosted Buyer by IMEX, we will contact you and register you for this Educational Trip.

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