#PerspektiveMICEBerlin: Restoring Confidence In The Industry With Test Events

Date & Time: Monday, June, 21, 2021 5:30 to 6:15 pm  CEST

Over the past year, those of us in the MICE industry have had to ask ourselves a series of tough questions: How—and when—can we plan events without risking cancellation, postponement, or shifting to a hybrid solution? When will travel return to normal? What’s the best framework for delivering safe events? And finally: How do we ensure that we’re 100% ready to restart the event industry after such a long period of uncertainty? In order to regain the trust of event organisers and attendees alike, we need to take a systematic approach to applying different hygiene standards, pay close attention to what works and what doesn’t, and incorporate lessons learned. With these concerns in mind, visitBerlin conducted a test event with 100 industry representatives in Germany. In a second row, additional test events are planned for June and will include up to 500 participants. Based on the experience at visitBerlin’s first test event, Marco Oelschlegel touches on some additional questions to consider as we transition into this new phase of event management:

  • What can we learn from both the preparation and execution of these test events?
  • How can we design contactless events to create added value for online audiences?
  • What will it take to win back trust in the MICE industry?

Marco Oelschlegel, CMP Director Conventions with the Berlin Convention Office (BCO) of visitBerlin

visitBerlin is the official convention bureau of the German capital city. The BCO supports all those in an impartial way who would like to organize meetings and events in Berlin. He has been working with visitBerlin since 2005 and has evolved its marketing activities in the UK, France and Spain as well as within the global alliance of convention bureaux BestCities. Since 2017, he has been the head of the Business Development department team which includes the coordination of all marketing activities and bid processes. At the same time, he has been contributing to the strategic development of the BCO as a whole. Marco Oelschlegel holds a business administration degree and is a Certified Meetings Professional (CMP). Before working with visitBerlin, he was with an international convention production company as well as with the Peruvian embassy in Berlin.