Meeting & EventBarometer 2016 Expertise
Press release, Meeting & EventBarometer
19 Apr 2016

Meeting- & EventBarometer 2016: working together with industry and research: Expertise in the sector is a critical factor for holding events

Frankfurt am Main, 19 April 2016. International organisers are placing increasing value on partnering their events with established companies and research organisations in their sector: 73.7% of organisers questioned believe that these partnerships are becoming increasingly important. Suppliers in Germany are geared to this approach - in 2012, one third of providers had integrated regional fields of competence into their marketing; in 2015 the figure had risen to 44.4%. This means that co-operation with established scientific and business institutions in the sector has increased substantially in recent years.


These are the core results of the Meeting & EventBarometer 2016, the key study in the events market in Germany. The study, carried out annually, is the only one that examines both the conference and events sector in Germany. The initiators are the European Association of Event Centres (EVVC), the German Convention Bureau (GCB) and the German National Tourist Board (GNTB).

“In addition to important factors such as price-performance ratio and infrastructure, economic and scientific competencies in key industries deliver an important competitive advantage when organising events. This is something our industry is increasingly tapping into,” comments Matthias Schultze, Managing Director of the GCB.

Within the framework of its strategy concerning areas of expertise, the GCB and its partners have been showcasing Germany’s various economic and scientific areas of expertise since 2012 and making contact with world-leading companies and the most important industrial associations in order to generate targeted publicity for the relevant meetings and conferences.

“With the right expertise available at the event’s location, many things become easier: high-ranking experts are acquired more quickly and the framework programme from the laboratory to product presentation is implemented more easily. Furthermore, by co-operating with big companies and institutions even smaller event centres can win the bid for conferences without a huge marketing budget”, says Joachim König, President of the European Association of Event Centres (EVVC). 

Six areas of expertise make an ideal context for meetings and conferences: 

  • Transport and logistics 
  • Medicine and healthcare
  • Chemicals and pharmaceuticals
  • Energy and the environment
  • Technology and innovation
  • Financial services

National and international event planners can find maps and background information to search for suitable areas of expertise for their event in the GCB publication “Germany. Expertise” and on the internet:

Meeting- & EventBarometer Germany

The Meeting- & EventBarometer is the only study that examines the entire event market - both the conference and event sector - in Germany and presents an informative picture of the sector. The initiators are the European Association of Event Centres (EVVC), the German Convention Bureau (GCB) and the German National Tourist Board (GNTB).   In 2015 the partners engaged the European Institute for the Meetings Industry (EITW) for the 10th time to examine the events market.

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Meeting & EventBarometer 2016 Expertise
Meeting & EventBarometer 2016 Expertise


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