Meeting- & EventBarometer 2016: Trends - Modern technologies are in demand in the meetings industry
The study which is carried out annually is the only one that examines both the conference and events sector in Germany. The initiators are the European Association of Event Centres (EVVC), the German Convention Bureau (GCB) and the German National Tourist Board (GNTB).
“The use of modern technologies is not an end in itself: computer simulations, moving images and interactive elements facilitate the transfer of knowledge and increase the quality of experience at an event. Even the sustainability of an event can be improved by modern technology,” says Matthias Schultze, Managing Director of the GCB. “In this respect the organisers' most important objectives complement each other perfectly.”
For example, approximately 70% of organisers (68.8%/) and suppliers (66.8%) believe that in future paper-free events will provide content and information in digital form only, thereby achieving a substantial saving of resources.
Almost all those questioned believed that modern communication technologies are unlikely to replace face to face events. Nevertheless, more than half of the providers and organisers believe there is a need to set up virtual platforms as additions to real events.
“The quality of experience is an important sales argument and it makes the big difference between a real and a virtual event. There’s a need to invest in this area and stay up to date with technological developments, as well as a flexible approach to event planning," says Joachim König, President of the European Association of Event Centres (EVVC)
Sustainability is a firmly established issue amongst international organisers with 55% of those questioned prefering catering deals for organically certified meals. Approximately a third of German providers have deals for organically certified meals in the programme.
Meeting- & EventBarometer Germany
The Meeting- & EventBarometer is the only study that examines the entire event market - both the conference and event sector - in Germany and presents an informative picture of the sector. The initiators are the European Association of Event Centres (EVVC), the German Convention Bureau (GCB) and the German National Tourist Board (GNTB). In 2016 the partners engaged the European Institute for the Meetings Industry (EITW) for the 10th time to examine the events market.
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