Meeting- & EventBarometer 2015: Background and special nature of the survey
The comprehensive survey analyses this important segment on behalf of the European Association of Event Centres (EVVC), German National Tourist Board (GNTB) and German Convention Bureau (GCB).
Special nature of the Meeting & EventBarometer
The Meeting & EventBarometer is the only survey to examine the entire meetings and events market – including both the conventions and special event segments - in Germany and provide an insightful picture of the industry. It differs significantly from all other surveys that only focus on one aspect. The Meeting & EventBarometer provides up-to-date facts and figures but also highlights directional trends and developments.
Database and methodology
Around 7,000 suppliers (convention centres, meeting hotels and special venues with at least 100 seats in the largest hall (theatre-style seating) in Germany and almost 8,500 organisers of meetings and events (companies, associations and agencies) world-wide were interviewed via web-based questionnaires in March 2015. On average the questionnaire return rate was 3.6 per cent providing the industry with valuable results and conclusions.
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