Hamburg – bridging the gap between tradition and modernity
Hamburg’s meetings industry
Hamburg’s meetings industry has long developed into a prosperous business sector. The city continues to record rising numbers in overnight stays, and Hamburg has been able to surpass previous records also in the conference and congress segment. According to a study by the Hamburg Convention Bureau, about one fifth of the total of overnight stays attributable to tourism in Hamburg in 2013 were generated by the meetings industry – in addition to traditional business travellers, trade fair visitors and private travellers. The total gross revenue generated by participants in MICE events amounted to approximately 736 million euro in 2013.
More and more guests from abroad are discovering Hamburg and the surrounding region and are being inspired by Hamburg’s culture, history and unique venues. In the Hanseatic City of Hamburg there is innovation to be found on every corner. Hamburg develops its potential with style and innovation, builds bridges between tradition and modernity and places a strong focus on sustainability – especially with regard to the environment. The most striking example here is the HafenCity district, the largest urban development project in Europe, as well as the imposing Elbphilharmonie concert hall at the very edge of this new urban quarter. The Elbphilharmonie with its on-site hotel promises to be a world-class event location and even at this stage it impresses with its innovative design and its central location. The adjacent Speicherstadt warehouse district with its brick façades provides an alluring contrast to this. The Speicherstadt was declared a UNESCO World Heritage Site in 2015.
Hamburg is the first choice for spectacular events, conventions and incentive trips. As a growing metropolis, Hamburg is opening more and more new doors especially in the area of event planning. The city provides a broad range of hotels, conference rooms and venues in prime locations for every occasion, every taste and each with very different flair. In particular, Hamburg stands out for its traditional expertise in the event industry and its dense network of professional service providers.
The work of the Hamburg Convention Bureau (HCB)
With its combined Hamburg expertise, the HCB is able to establish relevant contacts for event organisers and to provide them with suitable partners, sponsors and media contacts. The HCB is the first port of call for all business clients, offering free, independent advice for anyone planning an event in and on behalf of Hamburg and the Hamburg Metropolitan Region.
The HCB focusses on systematic, efficient activities in its source markets, with an acquisition strategy that is based on specific target groups. In addition, the HCB is increasingly concentrating on actively acquiring congresses of more than 250 participants with a focus on industries relevant to Hamburg’s economic clusters. Examples of HCB’s successful acquisitions over the past six months include the IATA Slot Conference in 2016 as well as the IATA World Passenger Symposium 2015 with a total of more than 1,200 industry experts. Further examples include the DevGAMM 2015 – Eastern Europe’s biggest games conference with 1,500 trade visitors – and of course the Rotary International Convention 2019 with around 22,000 participants.
As a direct subsidiary of Hamburg Marketing GmbH, the HCB combines locational expertise with a broad spectrum of industry-specific knowledge, ranging from B2B meetings, conferences and conventions to large-scale public events. HCB is in charge of marketing Hamburg globally as a congress and conventions location and strengthening Hamburg’s profile internationally via highly visible public events. In addition to raising Hamburg’s profile through events and increasing the immediate value added by the event industry, HCB also aims to actively promote the development of Hamburg’s economic clusters through B2B events.
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