Digital technology offers great added value for organisers and participants
This is a key finding of the Meeting & EventBarometer 2015, the only study in Germany that examines both the conference and events sector. The initiators are the European Association of Event Centres (EVVC), the German Convention Bureau (GCB) and the German National Tourist Board (GNTB). The study was carried out by the European Institute for the Meetings Industry (EITW).
"Digital offers are increasingly becoming a fundamental component of modern events and open up new opportunities for both organisers and participants. This includes video sessions for delegates to help them prepare for an event or research a particular topic. These sessions can be tied into viral marketing activity thereby helping participants to gain additional insight into an event," explains Matthias Schultze, Managing Director of the GCB.
Free Wi-Fi is fundamental
A fundamental condition for many event organisers is free Wi-Fi on site - almost all (98 percent) view this as standard. "A fast and free wireless connection for events is an absolute must," concludes Joachim König, President of the EVVC. "Here German providers must make improvements in order to remain competitive."
Online bookings rise
In selecting a destination, the supplier's website has for the first time overtaken the personal recommendations in terms of importance. Meeting portals and social media channels are also becoming increasingly important as sources of information.
When it comes to booking an event, the internet plays an increasingly important role: 13 percent of events last year were booked via conference portals, according to the organisers. These were mainly smaller meetings with up to 250 delegates.
Meeting & EventBarometer Germany
The Meeting & EventBarometer 2015 is the only study in Germany that examines both the conference and events sector. The initiators are the European Association of Event Centres e.V. (EVVC), the GCB German Convention Bureau e.V. and the German National Tourist Board (GNTB). The study was carried out by the European Institute for the Meetings Industry (EITW), partner for the ninth year running.
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