Bonn Meeting Delegates Enjoy Gummy Bears & So Much More

Bonn is the home of Haribo, the makers of the ever-popular candy Gummy Bears, but for decades the city has also been known by meeting delegates and planners as a sweet place to meet.

“Born” in Bonn, Haribo’s Gummy Bears are indeed a global sensation that delight kids and grown-ups alike, but there’s much more to Bonn than meets the sweet tooth as global meeting goers and organizers already know.
Renowned for its role as the German host city for the UN, and former capitol of West Germany, Bonn is a prime location to come together for all kinds meetings, conferences and events.  

Bursting with innovation, the Bonn area features over 200 institutions in science, technology and education -- ranging from the University of Bonn and the International University of Applied Sciences Bad Honnef … to CAESAR (Center of Advanced European Studies and Research,) the Fraunhofer-Institute, and the German Aerospace Center (DLR).

Joining these respected institutions in Bonn are leading companies such as Deutsche Telekom (the main telecommunications company in Germany and parent company of T-Mobile) and Solar World (a solar panel producer.)

In turn, meeting planners can tap into Bonn-based expertise in telecommunications, renewable energy, information technology, logistics, R&D and health to add to enrich their programs with speakers, site visits and more.

In addition, Bonn’s meeting industry players are also continually working to reduce pressure on the environment. The “Sustainable Bonn” effort features more than 50 companies from the local hotel trade, catering, conference technology, transportation, and culture sectors working to make green meetings effective and affordable.

On the cultural side of things, Bonn is the birthplace of Beethoven with a museum honoring him there and the month of September dedicated to a music festival in his name. The Botanical gardens, the Old City Hall or one of Germany’s oldest churches in Bonn also provide places for a peaceful stroll or architecture gazing.

So with a rich political, cultural, international and business flavor there’s a lot waiting for meeting planners and delegates in Bonn. Not to mention a gummy bear or two.


The GCB Commits to New Levels of Digitization & Globalization at the Annual Members Meeting in Leipzig

Getting more global and digital than ever, the German Convention Bureau aims to bring additional value to planners and delegates alike.

Always looking for new ways to bring more value and service to the world’s meeting planners and delegates, German Convention Bureau head Matthias Schultze unveiled the organization’s new focus on digitization and internationalization at its annual Members Meeting held in Leipzig last month.

Stemming from hot spots identified in the GCB’s extensive megatrends research study “Meetings and Conventions 2030,” and factoring in the needs of the 25.6M international meeting visitors to Germany in 2014*, he discussed the GCB’s new strategy to open access for new international customer groups and to ensure wide digital reach.

On the internationalization front, Mr. Schultze announced that the GCB will carry out intensive market research to assess the potential of current and future source markets, particularly in the BRIC countries.  Resulting recommendations for action and opportunities will provide new options for GCB members and partners. This eye to BRIC builds on the GCB’s recent launch of a China office and further extends the organization’s reach outside Germany alongside the long-established U.S. office in New York City and its headquarters in Frankfurt. Schultze also provided updates on the GCB’s efforts to form strategic international collaborations, such as the recently organized European National Convention Bureaux Alliance.

Turning to managing the rapidly evolving world of technology and identifying new touch points throughout the whole digital process (research, planning, organizing, and hosting)  Mr. Schultze then spoke about the GCB’s future efforts in digitization. These will include extensive online marketing, online innovation workshops and activities such as the innovation network "Future Meeting Space” (which looks at how technology and design will evolve in the future for events.) A redesign of the GCB's website to improve navigation for visitors is also planned.

Staying fresh and forward on technology is particularly important for the GCB as the Meeting & EventBarometer 2015 identified technology strength as one of the leading factors why planners continue to choose Germany.

* Source: Meeting & EventBarometer 2015


Venue Profile: The Max Planck Research Institute Fascinates Meeting Delegates with Innovative Thinking

What do Mutated Zeba Fish and Medical Breakthroughs Have in Common? Find out at the Max Planck Institute in Dresden.

Looking to treat delegates to an experience that is truly innovative and original? A visit to the Max Planck Institute in Dresden might be just the discovery.

This past May a group of US and Brazilian planners and US media had the opportunity to visit this unique location as part of their 3-day GCB Americas Educational Trip to Dresden.  The Max Planck Society -- which has 82 Institutes of study in Germany, the US and around the world -- is Germany's most successful research organization with 18 Nobel laureates coming from its team of scientists since its foundation in the mid-1940’s.

After a brief introduction to the Dresden institute’s sphere of research, Molecular Cell Biology and Genetics, the group was given a tour of the facilities. One of the highlights included visiting a room filled high with aquariums housing 30,000 zebra fish that have been mutated (turning neon pink, albino, or larger in size) to research how cells form tissue.

Knowledge transfer is also a big part of the Max Planck Society approach. They publish more the 12,000 articles annually in renowned international scientific journals and educational materials, welcome over 9,000 junior student scientists to their institutes, and work with organizations and companies to transfer new technical breakthroughs into the commercial world.

For delegates working in the areas of science or medicine, or for anyone fascinated in the sciences, the Institute’s guided tours will leave a powerful impression long after a meeting, conference or event concludes.


300+ GCB Trained Sustainability Consultants Are Growing Even Greener Meetings in Germany

The GGB helps educate and certify hundreds of fellow Germany meetings industry colleague and buyers on sustainability smarts.

With a strong infrastructure already in place for green venues, energy, catering and transportation across Germany, the German Convention Bureau has been upping the green meetings ante even further by offering education seminars and certifications on sustainable meeting practices.

Launched in 2012, the program has certified over 320 Sustainability Consultants to date and over 40 are expected to participate in new sessions held in Darmstadt in October 2015. The program will include a “Sustainability Advisor 2.0” seminar, as well as the popular entry-level session “Sustainability Consultant in the Meetings Industry.”

In addition to the fellow meetings industry professionals who make up the bulk of participants in the program, clients and potential clients of the GCB from German companies and organizations are also attending so they can get smarter about making their event planning increasingly green-conscious.

Further proof of interest in empowering green meetings in Germany is an increase in demand for the GCB to provide in-house seminars to some of the meeting industry members and service providers participating. MARITIM Hotels, the Hamburg Convention Bureau, mainzplus Citymarketing, and the conference center darmstadtium have all incorporated the GCB certification process into their own internal sustainability strategy and education for employees.

In sum, building green awareness, facilitating knowledge sharing and providing practical tools is what the GCB Sustainability Certification program is all about, in turn building more sustainable meetings in Germany one meeting, conference or event at a time.


MPI's latest Meetings Outlook focusing on intelligent growth

Meetings Outlook is MPI’s publication of future-focused data that helps identify new trends and innovations in the meetings industry. The quarterly publication is developed by MPI in partnership with VISIT DENVER and supported in partnership with IMEX Group.

It is developed on the basis of MPI’s Business Research Panel which sets the tone for the key focus of each edition. Meetings Outlook strives to detect changes in the environment and because of its wide audience the report is able to more quickly detect those trends.

You can download the current issue of Meetings Outlook on MPI’s website here.


Intelligent webcast at the European Cancer Congress ECC by meta-fusion

Following an exciting selection process involving several bidders, the European CanCer Organisation (ECCO) medical association selected specialists meta-fusion from Cologne, Germany, to record and edit as webcasts presentations held at the European Cancer Congress (ECC); 5 days of over 800 presentations across 15 rooms. In taking this step, the largest European cancer association is treading new paths in the sustainable use of its congress content.

Crucial to winning the contract, according to the project managers, was the rapid editing of the webcasts – featuring jump labels and slide contents that could be browsed – which was completed in less than an hour, as well as their simultaneous publication on various websites.

Further arguments in favour of meta-fusion included its simple management via their browser-based webcast manager, the user-friendly media library – already available during the ongoing congress to participants as a working tool offering various intelligent search and filter functions – as well as the additional option open to the event organiser to spontaneously broadcast presentations live, for example all press conferences during the conference.

ECCO, which previously offered webcasts of its congresses from other service providers, is now turning to pioneering 'Made in Germany' service and technology, building on maximum service for all participants locally and worldwide. The flexible and simple distribution of live and on-demand webcasts also offers better marketing opportunities for congress content.

This year, the biennial ECC is taking place between 25 and 29 September on the grounds of the exhibition hall in the Austrian capital Vienna. In 2013, over 18 thousand participants visited the ECC in Amsterdam.


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