Germany = Industry Expertise
Be it in the automotive, pharma, medical research, financial or aerospace industries, German cities like Stuttgart, Leipzig, Berlin, Cologne, Munich, Frankfurt and more work hard to connect event planners and delegates with experiences and thought leaders that fit their spheres of interest. This can take many forms, from arranging local expert speakers from universities, research centers or companies, to offering meeting and event spaces with specific industry relevance.
Germany = Innovation
Did you know Germany ranks among the world’s top four locations for nanotechnology, that it’s home to Europe’s largest inner-city development and design project, or that it has 19.1% global market share in manufacturing and mechanical engineering? German companies are among the most innovative in the world (source: World Economic Forum’s 2014 Global Competitiveness Report) and provide meeting attendees access to unique experiences, site visits, and mind-expanding industry museums that put history in strategic perspective while inspiring new ideas.
Germany = Green
The German exhibitors at this year’s IMEX America are living examples of Germany’s award-winning dedication to sustainability. 10 of the 18 towns and cities in Europe with an above-average commitment to being green are German (source: German Green City Index) and six of these cities (Berlin, Frankfurt, Hamburg, Munich, Nuremberg, and Stuttgart) are represented at IMEX America this year. The vast majority of German hotels and conference centres at the German Pavilion also get high marks from independent sustainability bodies and have what it takes to plan and host green events.
The German Convention Bureau is partnering with many German exhibitors to showcase the country as a convention and meetings destination at trade shows such as IMEX America in Las Vegas. These German Pavilions are part of the Foreign Trade Fair Participation Program by the German Federal Ministry for Economic Affairs and Energy in cooperation with AUMA, the Association of the German Trade Fair Industry. The Ministry initiated this program to promote German foreign trade, giving companies with “made in Germany” products and services the opportunity to participate in international events and trade shows at lower cost.
For more information visit the GCB at the German Pavilion (Booth No:2219) or head to www.germany-meetings.com. You can also book time with Laura d’Elsa, director of GCB’s North American office by emailing her at (firstname.lastname@example.org) or booking via the IMEX America online scheduling tool.