GENIVI® Alliance OPEN Automotive ’15 Conference and Demonstration Showcase in Stuttgart

Leaders in Auto Tech Rev Up Innovation in Stuttgart with the GENIVI® Alliance OPEN Automotive ’15 Conference and Demonstration Showcase

The Why - Executive Summary

ith an estimated 279M web-connected vehicles due to be on the road by 2021 the GENIVI Alliance -- a California-based non-profit organization advancing standards for technology in cars (device connection, navigation, infotainment) -- is operating in the growing market space that spans between the global automotive, mobility and technology industries. The GENIVI Alliance (www.genivi.org) is comprised of 150 member companies including BMW, Daimler, Volvo, Renault, Peugeot, Hyundai, Honda, Bosch, Harman, Intel, Fujitsu and many more.

As part of GENIVI’s thought leadership and industry education efforts, their international conference and exhibition series Open Automotive brings leading suppliers, developers, consortia and industry analysts together to talk about trends and best practices in the InVehicle Infotainment (IVI) space. Open Automotive has taken place in a number of cities in the past including Detroit ‘14, Gothenburg, Sweden ’14 and San Diego ‘13.

In the Spring of 2015 when GENIVI wanted to host Open Automotive in Europe (along with a board meeting and an all-members meeting) they chose Stuttgart for its deep roots in the automobile, innovation and mobility industries as well as its convenient, central location. 

The Where, Who & How - Meeting Details

The Stuttgart region is the birthplace of the world’s first four wheeled motor vehicle and spark plug. Today, Stuttgart is well known as the global headquarters for Mercedes-Benz & Porsche and home to their stunning museums that offer site visits, tours and event spaces. Bosch, the world’s leading supplier in automotive parts and systems, is also based in Stuttgart. In fact over 300 enterprises and institutions there have formed "CARS" (Clusterinitiative Automotive Region Stuttgart), with the aim of further strengthening the region's position as an automotive hub and source of new mobility technologies.

For ease of travel, Stuttgart’s Airport (within walking distance of the Stuttgart Messe and several hotels,) serves the global traveler. People coming into Stuttgart via Frankfurt International Airport can also get there in 1.5 hours or less via train arriving into the Stuttgart Central Railway Station located right in the heart of the city.

Choosing Stuttgart for Open Automotive ‘15 in Europe was a process that began when GENIVI’s event planner Karin Hanson, of Karin Hanson Events in Las Vegas, met the Stuttgart Convention Bureau at IMEX America. As she worked with the Stuttgart Convention Bureau team to better understand what the city had to offer she saw the strong fit. Karin has represented the GENIVI Alliance in their U.S. and global meeting efforts for several year now and knows exactly what they are looking for – most notably car-centric destinations and travel convenience for their board members, alliance members and partners who are spread across the US, Europe and the world.

Wanting to keep the conference and meeting locations concentrated and convenient, Karin chose the Maritim Hotel Stuttgart for the guest lodgings, the board meeting, and Open Automotive ’15 Stuttgart sponsored by Intel. The adjacent Conference Center Liederhalle provided an ideal spot for the days-long conference program of the all-members meetings. Then in the evening, delegates, exhibitors and GENIVI members enjoyed networking and in-vehicle technology demos during the “Demonstration Showcase” hosted at the Maritim’s historic 1885 Reithalle (Riding Hall.)   Additionally, on the night before the Conference and Demonstration Showcase, a party was held at MASH, a restaurant and club situated directly across from the Maritim.

The Wow – The Results & Destination Difference

The GENIVI Stuttgart meetings and events were very well attended with the Open Automotive ’15 Stuttgart Conference & Demonstration showcase proving to be particularly successful attracting 350+ delegates (100 more than projected).  Of this total number 20%+ were the new, non-member delegates GENIVI was looking to attract from the Stuttgart area for the conference and demonstration showcase -- a great example of how local industry strength in a city or region can create event demand and energy.

Tapping into regional expertise and academic thinking, Open Automotive ’15 Stuttgart also featured roundtable panelist and connected car security expert Professor Frank Kargl from Ulm University. Professor Kargl leads the Institute of Distributed systems at Ulm, which focuses on security and privacy in mobile systems and wireless networks, especially Intelligent Transport Systems and Inter-Vehicle Networks.

Commenting on the benefits of hosting the GENIVI event in Stuttgart, Karin Hanson said,  “Stuttgart was an ideal location which met all of our goals. The GENIVI members, board and guests are all hard charging technology and auto leaders who want to come in and out of a destination and connect with the right people and information easily. The Stuttgart Convention Bureau and the Maritim & Liederhalle all were very helpful in making this happen for us.”

“As an added bonus,” Karin added, “Right across the street from where we were staying our networking party at Mash was a big success. Good food, great beer and music that actually got people up and dancing … that doesn’t always happen!”

Finally the meetings in April 2015 took place at the same time as the Stuttgart Spring Festival, which is the largest celebration of its kind in Europe.  This traditional German gathering features beer and wine tents, music, local foods, crafts & shopping and more.  As a result, delegates were able to experience the local vibe of Stuttgart even more at their leisure.

Destination Partner

Key Industry

Quick Facts

Meeting Size & Name

  • 350+ delegates
  • GENIVI Board Meeting
  • All Members Meeting & Open Automotive ’15 Stuttgart - Sponsored by Intel

Destination Highlights

  • Industry Expertise 
  • Travel Convenience 
  • Resources/Location
  • Local Culture