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2009 World Athletics Championships, trends in live marketing, medical events and travel cost management - GCB seminars offer lots of variety at IMEX 2009
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"Alongside the Germany stand, the GCB seminar days are our showcase at IMEX. We are happy to have recruited top-notch speakers again for this year's workshops," says GCB Managing Director Lutz P. Vogt.
On Tuesday, 26 May, from 4.00 to 5.00 p.m. Frank Kowalski will talk about the "2009 World Athletics Championships - risks and opportunities of organising a mega-event for an umbrella association”. His core question: How do you promote a World Championship event and how can an association use such a mega event to make a lasting impact. As a board member of the German Athletics Association, Frank Kowalski is responsible for organisational structure, promotion and ticketing, marketing and sponsoring as well as side events at the 2009 World Athletics Championships. "With our wide variety of marketing and promotion activities we pave the way to making athletics one of the winners of this year's competition between different types of sports in these difficult economic times," says the speaker.
On the second day of IMEX, 27 May, Colja Dams will focus on "Trends in events: the impact of current trends on live marketing" from 4.00 to 5.00 p.m. In addition to general social trends and their impact on corporate communication the speaker will explain their effect on the event industry and show specific solutions with many examples. The lecture will highlight topics like ecology and live marketing, the role of the individual in the Internet and leisure as the "holy cow” of consumers. Colja M. Dams is CEO of the VOK DAMS GROUP, the agency for events and live marketing, which specialises in direct, theme and result-effective marketing communication. Apart from its HQ in Wuppertal the agency has branches in Hamburg, Munich and Frankfurt as well as in France, the USA, China and Dubai. "As one of the leading live marketing agencies, we support customers with well-known brands inside and outside Germany. I look forward to sharing these experiences with participants,” says Dams.
Also on Wednesday, 27 May, from 4.00 to 5.00 p.m., Petra Kimmig will be offering a seminar on "Medical events - realisation of codex-compatible events". The head of the Convention Department of Sanofi Aventis Deutschland GmbH organises functions of all sizes for her company including large-scale events. Petra Kimmig explains what methods she uses to comply with all codex regulations while implementing an optimum procurement strategy. The event expert points out the benefits of such an elaborate procedure and will familiarise attendees with tried and tested methods. "Workshop attendees will benefit from these tools, which have been optimised and practice-tested on the market for years, and can easily include them in their event planning,” says the speaker.
"Active travel cost management – improving transparency and security" is the title of a seminar by Michael Fürer on Thursday, 28 May, from 3.00 to 4.00 p.m. "Most companies cannot really calculate travel costs - they are frequently much too intransparent," the speaker highlights the problem addressed by the seminar. Especially smaller companies that have no travel cost management yet, will get valuable advice in this workshop: First one must gain more insight into travel costs in order to improve business travel budget planning and possibly negotiate discounts with travel providers. Michael Fürer is Director Sales Germany with AirPlus International and hence a specialist for travel cost management with corporate credit cards.
For detailed information on all topics and speakers visit www.imex-frankfurt.de/seminars.html. And visitors can register online for IMEX 2009 www.imex-frankfurt.com in the "register to visit" section.
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GCB German Convention Bureau e.V.
