Focus on latest topics for travel managers and event planners:

GCB seminars at IMEX

 

 

 

Frankfurt/Main, 26 February 2009. Visitors of this year's "IMEX - incorporating Meetings made in Germany" will again be able to enhance their expertise in 15 free German-speaking seminars organised by the GCB German Convention Bureau, which is also offering a lecture in English. In one-hour workshops top-notch speakers will talk about specific topics from the fields of business travel, marketing, event planning, and "green meetings" during the GCB Seminar Days "Innovision - Learning More Effective Meetings & Events" from 26 to 28 May 2009 at Frankfurt Fair.
"With our wide range of topics we are in tune with the times: Cost-cutting ideas and sustainability in the business travel segment are up-to-the-minute issues," GCB director Lutz P. Vogt emphasises the attractive seminar programme.
For detailed information on all topics and speakers visit www.imex-frankfurt.de/seminars.html. On http://www.imex-frankfurt.com/ you can already register for IMEX 2009.

Optimising business travel costs and sustainable business travel management
"Travelling Smarter - priorities for effective travel management in the economic crisis" is the topic of Martina Eggler's workshop on Thursday, 28 May, from 09.30 to 10.30 a.m. As Vice President Strategic Sales & Account Management, Marketing Central & Eastern Europe with Carlson Wagonlit Travel Martina Eggler has detailed knowledge of the business travel segment. Given that all companies will be focusing especially on business travel costs this year, the seminar will be dealing with questions like: Which areas should one concentrate on to monitor and further optimise travel costs in 2009 - especially in this unstable economic environment? What other areas are there, apart from immediate travel costs, for optimising the corporate travel programme? How important is a travel directive especially now? What impact will the economic situation have on planning meetings & events? "Now is the time to emphasise the value of an effectively managed corporate travel programme - this is an opportunity business travel planners should benefit from" says Martina Eggler.
Also on Thursday, 28 May, from 3 to 4 p.m. Torsten Kriedt will be discussing "Corporate Social Responsibility - sustainable travel management". The background of this discussion is once again the ailing world market and hence cost pressure on business travel. The speaker, who is among other things a member of the sustainability commission of the German Travel Management Association (VDR) will be looking into the question whether buzzwords like "sustainability", "CSR" and "green" now also play a role in corporate travel management. The seminar seeks to offer both context and practical advice on how to integrate sustainability in an effective and cost-neutral manner when planning business trips. "Even if we have to save, it is possible to find the right balance between people, costs and environment," explains Torsten Kriedt.

Marketing strategies for the growing target group of senior consumers
The generation of the over-50s - aka 50plus - is ever more willing to spend, which makes it the marketing target group of the future. Andreas Reidl will explain this on Tuesday, 26 May, from 4 to 5 p.m. in his seminar "Boom factor 50plus - marketing in times of demographic change". "In tomorrow's marketing one must identify the trends, consumer preferences, purchasing motifs, product and service preferences of consumers aged 50plus," points out Reidl. "The purchase decisions of the 50plus generation are decisive for the success of many companies in a wide range of industries," says the owner of the first agency for senior consumers marketing in Germany and lecturer for "Marketing 50plus" at Georg Simon Ohm University in Nuremberg.

Detailed information + photos on the seminar programme and online visitor registration for IMEX on http://www.imex-frankfurt.de/
The GCB German Convention Bureau e.V. markets Germany as a destination for conventions, meetings, events and incentives both on a national and international level, and is the place to contact for anybody planning an event in Germany.

Its 250 members include leading hotels, convention centres and destinations, car hire firms, event agencies and service providers of the German meetings and conventions industry. Maritim Hotels and Leipzig Tourismus und Marketing GmbH are Preferred Partners of the GCB. As Strategic Partners, Deutsche Lufthansa, Deutsche Bahn and the German National Tourist Board (GNTB) support the work of the GCB.

The GCB is an interface between organisers of meetings and conventions and suppliers of the German meetings market, offers advice and support for planning and organising events, and provides contacts and addresses. Its website http://www.germany-meetings.com/ features an online search facility for meeting venues, newsletter, Germany guide and a lot more.

Further information and press releases about GCB German Convention Bureau e.V. on: http://www.germany-meetings.com/.

GCB German Convention Bureau e.V.
Münchener Str. 48
60329 Frankfurt/Main
Germany
Tel:  +49 (0)69 - 24 29 30 0
Fax: +49 (0)69 - 24 29 30 26
E-mail: info@gcb.de
Website: http://www.germany-meetings.com/

Press contact: Ms. Ute Stegmann, tel: +49 69 - 24293013, e-mail: stegmann@gcb.de

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