Content

Meeting & EventBarometer 2010: Summary

Germany’s image as a meeting and event destination is constantly improving

Despite a strong decline in demand both suppliers and organisers from Germany and abroad still consider Germany the number one meeting destination by far: Around 80 per cent of both groups are convinced that Germany’s image as a meeting and event destination is constantly improving – this was the strikingly unanimous result of the Meeting & Event Barometer. Initiated by the European Association of Event Centres (EVVC), the German Convention Bureau (GCB) and the German National Tourist Board (DZT), the survey on the German meeting and event market was presented at IMEX trade fair today. In 2010 the initiators commissioned the European Institute for the Meetings Industry (EITW) to conduct the survey for the fourth time already.

Statistics

Site Study: Incentives in Germany


Situation and objectives:

The objective of this study was to investigate the German market for incentives, in particular for incentive travel. The following issues were examined in detail:

  • What incentive types are used?
  • How large are expenses for incentives?
  • What travel contents and destinations are in demand?
  • What does the decision-making process in the client companies entail?
  • Which target groups – in-house and external – is incentive travel used for?
  • What objectives do the offering companies pursue?
  • How are incentive trips specifically organised?

Download the extract of the study here

Ordering the study:    e-mail:  hmahmoud@btm.de  or by fax:  030-264748965
Costs:  €25 per copy, for students €20 inc. postage

Contact:
SITE Germany Chapter, Heike Mahmoud, c/o Berlin Tourismus Marketing GmbH, Am Karlsbad 11, 10785 Berlin, Tel: 030-264748481, Fax: 030-264748965, e-mail: hmahmoud@btm.de





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GCB German Convention Bureau e.V.