Newsletter 2-2004, June 28

imex – incorporating Meetings made in Germany - meets expectations and looks forward to future expansion

The aim of imex trade fair – incorporating Meetings made in Germany - is to offer an exhibition that not only generates business but is also vibrant, young and very international – and it definitely achieved this from 12 to 14 May 2004.

In only two years' time imex has established itself as one of the world's leading fairs of the meeting, incentive, congress and event industry. 2,500 exhibitors from 130 countries filled the - now two - halls of Frankfurt Fair – and needed 2,000 square metres more than at imex 2003, spelling a clear growth.

The fair was attended by 6,221 customers and the number of Hosted Buyers was higher than expected at 2,832, of whom 23% were from Germany and 250 from non-western European markets. Additionally, 3,389 Non-Hosted Buyers were registered.
3,000 German visitors attended imex – proof of the strong partnership between imex and the German Convention Bureau (GCB).

At its 1,200 sqm Germany stand, the GCB featured 135 exhibitors: leading hotels, convention centres, destinations, event agencies and further service providers of the German meeting and incentive business.
For a full list of German exhibitors visit the imex Virtual Exhibition website on http://www.imex-frankfurt.com/virtualex.php .

During imex the GCB organised a programme with eight seminars in German and one in English. The events with top-notch speakers focused on topics like designing incentive trips in times of economic change, event controlling, process optimisation and cost controlling for events as well as developing strategies in event marketing.
The presentations can be downloaded on http://www.imex-frankfurt.de/seminars.htm.

After exceeding all growth forecasts already in the first two years of its existence, imex 2005 will take place in hall 8 of Frankfurt Fair.
Hall 8 is the largest single-level hall available at Frankfurt Fair. In future, it will offer imex' a permanent home and enough space for potential expansion.